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Bloomberg Businessweek puts mag's 'personality' in the spotlight

the "personality" of the magazine ahead of new Europe edition in 2012..... Bloomberg Businessweek is set to launch Europe and Asia editions in January 2012 . The new editions ...

Havas profit rises 8% to £47m

RSCG Chicago. Its media operation, Havas Media, was boosted by winning Eurostar across Europe ... , growth in Europe was up 1.3% in the first six months. However, Havas' Spanish, French and Greek ...

Asia surpasses Western Europe's adspend

Asia-Pacific will overtake Western Europe in advertising expenditure this year, while China is soon...Zenith estimates $104.2bn will have been spent in Western Europe over 2010, compared to $106bn in Asia-Pacific (which includes Japan). It estimates Western Europe will grow by 10% between 2010 and 2013, while Asia Pacific will grow 23%. At a global level, adspend will grow 15.8% over the same ...

The Week promotes David Weeks to head ads

'Connor. As the strategic sales director, Weeks set up an international sales network in Europe, the Middle East and Asia ...

Global ad spend rises 12.5% in Q1

France, which recorded the biggest ad spend growth in Europe at 11%. Spain, however, continued ...

Reader's Digest US files for bankruptcy

. The action does not affect the company's offices in Europe, Canada, Asia, Latin America, Australasia ...

Economist Group closes CFO Europe magazine

LONDON - The Economist Group has closed CFO Europe, its monthly magazine for chief financial.... It does not affect CFO magazine in the US. CFO Europe , a controlled-circulation title, was first ... will continue. Susan Clark, the managing director for The Economist Group, Continental Europe, Middle East ... achieving acceptable profit levels very difficult for CFO Europe . "The business is operating at a loss ...

Condé Nast relaunches GQ.com

on the GQ.com sites in Europe, with standardised ad formats across countries. Camilla McPhie, the editor ...

Campaign launched for New Vauxhall Insignia by DLKW

features of the Insignia model. DLKW won the account to launch the Insignia campaign across Europe in April 2008, having pitched against Lowe and McCann Erickson. The same campaign broke in Europe in late ... Kingdom Agency: DLKW Client: GM Europe Director: Markus Walter Art Director: Jackie Steers ...

Smith appointed Reed Elsevier CEO

of General Healthcare Group and chief executive officer at Exel Group for Europe, Middle East and Africa ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.