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Bloomberg Businessweek puts mag's 'personality' in the spotlight

the "personality" of the magazine ahead of new Europe edition in 2012..... Bloomberg Businessweek is set to launch Europe and Asia editions in January 2012 . The new editions ...

Havas profit rises 8% to £47m

RSCG Chicago. Its media operation, Havas Media, was boosted by winning Eurostar across Europe ... , growth in Europe was up 1.3% in the first six months. However, Havas' Spanish, French and Greek ...

ESPN launches real-time digital outdoor campaign

s screens on the London Underground. Mike McKibbin, group marketing director, ESPN Europe, the Middle ...

ZenithOptimedia cuts UK adspend growth forecast to 2.1%

on Japan (expected to decline 2.4%) and upgrades for the rest of the region. Western Europe has been ...

Asia surpasses Western Europe's adspend

Asia-Pacific will overtake Western Europe in advertising expenditure this year, while China is soon...Zenith estimates $104.2bn will have been spent in Western Europe over 2010, compared to $106bn in Asia-Pacific (which includes Japan). It estimates Western Europe will grow by 10% between 2010 and 2013, while Asia Pacific will grow 23%. At a global level, adspend will grow 15.8% over the same ...

McDonald's to launch Deck the Halls festive ad

will now take the role of president of McDonald's Europe , replacing Dennis Hennequin who is leaving ...

Diageo GB prepares £50m Christmas ad campaigns

in Western Europe for the year ending 30 June , with net sales down 2% and operating profit falling 1 ...

Mark Chippendale joins CBS Outdoor as commercial director

track record in delivering results for some of the UK and Europe's high profile advertisers ...

OAA conference: JCDecaux says outdoor spend lags consumption

LONDON - Jeremy Male, the chief executive of JCDecaux UK, Northern Europe and Australia, has called

The Work: New campaigns - UK

will run in 40-, 20- and ten-second versions, will also run in cinemas and online. FORD OF EUROPE - PAN ... car communications manager, Ford of Europe Brief: Launch the new Ka across Europe generate response ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.