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Asia surpasses Western Europe's adspend

Asia-Pacific will overtake Western Europe in advertising expenditure this year, while China is soon...Zenith estimates $104.2bn will have been spent in Western Europe over 2010, compared to $106bn in Asia-Pacific (which includes Japan). It estimates Western Europe will grow by 10% between 2010 and 2013, while Asia Pacific will grow 23%. At a global level, adspend will grow 15.8% over the same ...

LoveFilm celebrates reaching one million subscribers

film collection in Europe. ...

Campaign launched for New Vauxhall Insignia by DLKW

features of the Insignia model. DLKW won the account to launch the Insignia campaign across Europe in April 2008, having pitched against Lowe and McCann Erickson. The same campaign broke in Europe in late ... Kingdom Agency: DLKW Client: GM Europe Director: Markus Walter Art Director: Jackie Steers ...

Vizeum wins £150m Fox international media brief

The film and home entertainment company, which this week confirmed that Zenith Media had won the 350m US and Australia portion of the account, is said to be in final fee negotiations with the Aegis-owned network over handling the business in Europe, Asia and Latin America. This is expected ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.