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How creativity takes centre stage at Google

of the creative lab and the creative director of Google and YouTube in Europe, the Middle East and Africa. He ...

Google and VivaKi partner on video and mobile ads

The deal will initially cover the US and Europe and "represents a significant extension and deepening" of the current relationship, where VivaKi's trading desk buys display ads from Google and works with the DoubleClick Ad Exchange. Advertisers can now buy mobile and video ads on the Ad Exchange using the same ...

Samsung launches 24-hour live ad for BEAT DJ phone

LONDON - 100 people from across Europe will compete in a 24-hour silent disco tonight, as part of a

Starcom nets global BlackBerry account

Manning Gottlieb OMD holds the business in Europe, including the UK, where billings last year were 5 million. SMG is the incumbent on the account in the US. MG OMD won the business in November 2005 after a two-way pitch against the Aegis-owned Carat. MG OMD was the first media agency to handle ...

Phone giants collaborate on ad metrics

Vodafone, Telefonica 02 Europe, T-Mobile International, FT Orange and 3 will conduct a feasibility study, initially working with each company s UK operating business. The GSMA said one of the key priorities for the working group and the GSMA is the definition of a range of metrics to describe the mobile ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.