WPP breaks records with billion pound profit
01 Mar 2012 | by Daniel Farey-Jones
Europe s economic travails revenues in Western Europe were up 7.7% to 2.51bn. UK revenues rose 8 ...
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McGarryBowen gears up for UK launch
01 Mar 2012 | by Campaign staff
Kelly Campbell Roalfe founder Jim Kelly . Kelly, who runs Dentsu Europe, is understood to have been ...
I wish I'd done ... Honda 'the great unknown'
01 Mar 2012
, European comms manager, Honda Motor Europe Brief: Celebrate the engineering development within the new Honda Civic at a time when gloom is rife across Europe Agency: Wieden Kennedy Creatives: Toby Allen ...
EBay returns to TV after five-year break
29 Feb 2012 | by Ed Owen
Schirmeister, eBay's vice-president of marketing for Europe, said: "In the past few years, eBay has changed. It ...
Unilever launches 'Breaking News' campaign for Lynx Attract
28 Feb 2012 | by Arif Durrani
out across 15 countries in Europe, with the original films re-shot using 11 different actresses ... Europe is being handled by WPP's Mindshare. The campaign will be supported by outdoor creative from ... : David Cadji-Newby Agency Producer: Nicole Saganice Media Agency: Mindshare Europe Production Company ...
WPP's Quisma launches in the UK
27 Feb 2012 | by Maisie McCabe
string to its bow." Quisma claims to be the dominant performance marketing agency in Europe. Although ...
Huawei appoints BBH to its global advertising
24 Feb 2012 | by Anne Cassidy
BBH will work on an integrated campaign to launch two new products for the brand in two key markets and to develop a brand platform. The account will be managed by BBH offices in London and Shanghai, focusing on the UK, China, Japan, Europe and North American markets. Huawei is currently gearing up to roll out a UK ...
Virgin Group hires Saatchi & Saatchi for water launch
23 Feb 2012 | by Anne Cassidy
in the UK this year with plans to expand across Europe. Strauss will own 58 per cent of the venture ...
Mission Foods calls pitch for UK account
23 Feb 2012 | by Anne Cassidy
The brand, which has worked with the integrated agency Brass for the past six years, has contacted agencies directly to ask them to pitch for the business. Mission Foods Europe s head of new product ... and wraps, flatbreads and corn chips. The brand launched in the UK and Europe in 2000 with a PR ...
The new breed of marketer
23 Feb 2012
, commerce and customer experience shift and merge. Malcolm Poynton is the chief creative officer, Europe ... Webster, director of customer experience, Telefonica Europe Graham Webster's role is to lead customer experience activities across Telefonica Europe's operational businesses. He is responsible for increasing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
