Honda has hired LBi to revamp its online activity across major markets in Europe.
The campaign by Tribal DDB Amsterdam will offer players the chance to win a trip around Europe in the 21st Century Beetle. The game challenges players to get to a European city of their choice by "hitchhiking". Players have to collect points along the way to unlock prizes and music tracks. Every time a ...
Starcom was the incumbent on the US business where the bulk of GM's spend is focused and where it owns the Buick, Cadillac and Chevrolet marques. Carat adds this business to the GM account in Europe, which it has held since 2007, and where GM manufacturers Vauxhall and Opel. The appointment covers ...
is setting up 35 dealerships, initially in Europe and the US, followed by the Middle East, Asia and other ...
Neil Hurman, chief operating officer for OMD's Renault Europe account, has been appointed...Renault-Nissan media planning and buying account for Europe, Middle East and Africa, was awarded to OMD ...
Malcom Poynton, the former executive creative director at Ogilvy, as chief creative officer across Europe ...
creative and new-business success, winning nine pitches including Kellogg across Europe, Sprite globally ...
General Motors, the manufacturer of Vauxhall and Opel cars in Europe, is reviewing its estimated $3
In addition to the Mini retention, Profero has also been appointed by the handset manufacturer HTC to develop a social media strategy across Europe. Profero has worked with Mini since 2006, producing award-winning work such as "follow the white rabbit", "the other view" and "Mini cherished". Mini subsequently ...
Kia Motors Europe, the part-Hyundai owned automotive manufacturer, is looking for an agency to work...The company, which has now been importing cars to Europe for 20 years, contacted agencies earlier ... advertising campaigns for a series of upcoming car launches in the UK and mainland Europe. The successful ... models launching in Europe later this year. These includes the Rio, a hatchback looking to rival the Ford ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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