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JWT and McCann share Viagra ad business

the counter later this year. Digital and direct marketing activity for Viagra in Europe is currently ...

TBWA\London picks up GSK UK digital brief

and lozenges. Known as NiQuitin in Europe and other parts of the world, the GSK nicotine replacement product ...

MediaCom and Starcom split £100m GSK media brief

GSK, which owns brands including Lucozade and Aquafresh, has appointed Starcom to duties previously held by MediaCom in Germany, Austria, Swizterland, Spain and Portugal. The review did not include Central and Eastern Europe and Russia, held by Starcom, and the US, held by MediaCom. News ...

Johnson & Johnson reviews media roster

The review involves its three roster networks: Carat, which holds the business in Europe; Interpublic's Mediabrands, which handles the US account; and OMD, which has the J J business in parts of Asia. All have been asked to present to J J in the US as it conducts what agency sources describe ...

ZenithOptimedia on alert as Sanofi-Aventis calls review

The company, which has consumer brands with a strong presence in overseas markets, is conducting the review out of its Paris head office. ZenithOptimedia handles the majority of media duties in Europe, but it does not have a significant spend in the UK. The majority of the company's products are prescription ...

GlaxoSmithKline calls £100m international media review

the business in Central and Eastern Europe. The pitch process begins immediately and the winning agencies ...

Correction - GSK

Starcom MediaVest Group continues to handle the business in Central and Eastern Europe. We apologise ...

GSK calls pitches for NiQuitin and Alli

throughout the US, but will be available in pharmacies throughout Europe in the near future. Last week, GSK ...

The Work: New campaigns - UK

will run in 40-, 20- and ten-second versions, will also run in cinemas and online. FORD OF EUROPE - PAN ... car communications manager, Ford of Europe Brief: Launch the new Ka across Europe generate response ...

Unilever calls review of global digital roster

Agencies have been asked to provide information on their ability to work across a number of countries on a range of Unilever brands. However, the roster will not be split on a country-by-country basis, but region-by-region; these will be Americas, Europe, the Middle East and Africa and Asia ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.