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Guinness seeks agency for direct and digital business

agency arrangements in Western Europe.

SABMiller kicks off media review in Europe

account across Europe..... SABMiller s media business across Europe is split between several agencies including MPG Media Contacts ... . The process is being led out of SABMiller s headquarters in Zurich, Switzerland, by its Europe head ...

Bacardi calls global Grey Goose vodka pitch

The brand is conducting the review out of the US and is currently meeting with competing ad agencies. Grey Goose, which is distilled in France, has a premium positioning in Europe, but has ... s inherent link with perceived high quality and sent a team to Europe to create the new brand. Frank sold ...

Martini introduces 'luck is an attitude' ad in Europe

Drinks brand Martini is pushing its new "luck is an attitude" philosophy with a two-minute film starring a member of the public who was selected via a talent search on Facebook.

BETC London to handle Cockburn's relaunch

The agency picked up the business without a pitch, and will roll out an integrated campaign to promote Cockburn's across the brand's key markets of the UK, Western Europe and the US. Initial activity will launch ahead of the Christmas period and feature a mixture of traditional advertising ...

Euro RSCG wins Pernod Ricard vodka task

drinks in Europe. The creative for Pernod Ricard s flagship vodka, Absolut, which is handled by TBWA ...

Bollinger positions itself as 'aspirational' Champagne

was the production company behind the ad. The ad will also launch across Europe, Asia, the US, Australia and New ...

Illva Saronno reviews £20m global media

Both brands are handled in Europe by MEC, which picked up Tia Maria without a pitch in October 2009, shortly after it was sold by Pernod Ricard to Illva Saronno in a debt-reduction process. Tia Maria was handled by Vizeum, which looks after Pernod Ricard s consolidated media account in the UK ...

Y&R on alert as Bacardi reviews global advertising arrangements

president for Europe, Middle East and Africa. He works closely with Silvia Lagnado, Bacardi s global chief ...

Jack Daniel's appoints Arnold KLP to social media brief

The appointment strengthens Arnold Worldwide s existing relationship with the whiskey giant's parent company, Brown-Forman, which also owns Southern Comfort. The social media campaign, launching across Europe and Asia-Pacific, aims to create loyalty among current Jack Daniel's drinkers, as well ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.