Doing dairy advertising with flair and creativity
06 May 2011
Foods, Europe's largest dairy products group, a household name in its Scandinavian heartland and a ...
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Kellogg hands sustainability account to Saatchi & Saatchi S
01 Apr 2011 | by Sara Kimberley
Kellogg has appointed Saatchi & Saatchi S as its sustainability agency across Europe....The agency won the business following a pitch. Saatchi Saatchi S will now develop Kellogg s sustainability strategy and activation plan, as well as internal engagement programmes across Europe. Kellogg ... by the appointment. Annalisa Fuccella, sustainability director for Kellogg in Europe, said: "The Kellogg company ...
MediaCom lands Findus in Europe
27 Jan 2011 | by Katherine Levy
Findus Group, the frozen-food company, has appointed MediaCom to handle its £15 million pan-European media planning and buying account.
Kellogg appoints Glue Isobar to pan-Euro digital
28 Oct 2010 | by Matt Williams
last year. A Kellogg spokesman said: "With this more aligned structure, Kellogg Europe is confident ...
Glue Isobar picks up Kellogg pan-European digital ad task
28 Oct 2010 | by Matt Williams
, Kellogg Europe is confident we have the right digital partnership in place to achieve our business ...
Carat retains £100m pan-European media business for Arla Foods
24 Sep 2010 | by Katherine Levy
has confirmed it is planning to spend a further 70m on advertising elsewhere in Europe. In the UK ...
MediaCom and Starcom split £100m GSK media brief
06 Aug 2010 | by Mark Banham and Katherine Levy
GSK, which owns brands including Lucozade and Aquafresh, has appointed Starcom to duties previously held by MediaCom in Germany, Austria, Swizterland, Spain and Portugal. The review did not include Central and Eastern Europe and Russia, held by Starcom, and the US, held by MediaCom. News ...
Dentsu picks up Tetley tea European work
09 Jul 2010 | by Mark Banham
The agency will now be responsible for promoting the brand outside the UK, where the incumbent is MCBD. As well as mainland Europe, Dentsu will also be tasked with promoting the brand in the Baltic ... Campbell Roalfe/Y R in Europe, and Simon North, the former managing director CDP-Travissully in the UK ...
Arla shortlists three agencies for pan-European media business
06 Jul 2010 | by Mark Banham
, in addition to Arla's leading dairy brands in Europe. The pitch does not affect relationships with Arla Foods ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
