HTC kicks off £100m hunt for lead global agency
13 Oct 2011 | by Anne Cassidy
. The HTC Titan and Radar smartphones go on sale this month in Europe, the US and other markets. ...
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Mobile evangelist happy to upgrade his contract
27 Oct 2011 | by Alasdair Reid
. It will be headed by Matthew Key, formerly the chairman and chief executive of Telefonica Europe, with Gregory now ...
Microsoft to break records with Windows Phone 7 campaign
11 Oct 2010 | by Sara Kimberley
Eight global ads, created by Crispin Porter + Bogusky, will launch across Europe from tomorrow and air in the US on 25 October. The humorous ads aim to break through the clutter in the smartphone market by featuring awkward moments that people find themselves in while immersed in their phones ...
TV ad revenues to outperform other traditional media in 2010
12 Jan 2010 | by Anne Cassidy
A stabilisation of ad spend to -1.2 per cent on average is expected in Europe, according to the forecast. But an advertising recovery remains elusive as, according to Screen Digest, a minimum GDP growth of two to three per cent is historically required to trigger any advertising spend recovery and IMF ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
