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Netflix launches UK ad campaign

has an estimated 20 million members in 47 countries and announced it would be trying crack Europe ...

Sorrell spins his Desert Island Discs

The interview, broadcast yesterday (4 December), covered Sorrell's early life as "a spoilt Jewish child from north-west London", his experiences in business, and his very close bond with his father, who passed away in 1989. Sorrell's grandparents emigrated to the UK from Eastern Europe and were unable ...

What can the man who made Moyles do for Saatchis?

to all corners of Europe trying to transform the network into a creativity machine. Parfitt, looking ...

Aegis Group's pre-tax profits rise 41% in H1

and 17.7% at constant currency. Revenue in the Europe, Middle, East and Africa region was 290.7m ...

Warc raises global adspend forecasts for 2011

, with annual growth in excess of 5%. However, advertising growth in the US and Western Europe, including ...

Carat offers more upbeat forecast on ad spend

that overall growth across western Europe continues to be slower than other markets, impacted by weaker growth ... .4) CANADA -2.2 (-3.6) 3.6 (1.2) 4.5 (2.1) WESTERN EUROPE -11.9 (-11.3) 1.3 (0 ...

Kia hit by setback for seven-year warranty ads

The campaign, created by Innocean Worldwide, centred on the claim that Kia was the only car in Europe that offered a seven-year warranty. The television ads carried text saying it was a "seven-year/100,000-mile warranty" and the radio ad advised listeners to visit the Kia website for more ...

And in the real world... BA, Tesco, Asda, BT and more

British Airways and the Spanish airline Iberia have agreed to a merger that will create Europe s third-largest airline by revenue. Source: Financial Times Tesco said it will open three large shopping centres in China, while Apple has announced it will open two new stores in Shanghai. Source ...

Andria Vidler to leave Bauer marketing role to head EMI Music UK

Vidler will take up the role in the summer and will report to David Kassler, the president of EMI Music Europe. She is a former managing director of Capital Radio and Magic 105.4 and currently oversees marketing for Bauer s 53 consumer magazines and 42 radio stations. Kassler said: Andria has managed ...

And in the real world... Innocent, radio reforms, British Airways, Nissan and more

Coca-Cola has agreed to purchase a 30 million minority stake in the smoothie maker Innocent. The brand has sold a stake of between 10 and 20 per cent to Coca-Cola in order to raise funds so it can expand into Europe. Source: Daily Telegraph Ofcom has revealed plans to restructure commercial radio ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.