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Guinness seeks agency for direct and digital business

agency arrangements in Western Europe.

Zurich calls £100m global ad review

The pitch is thought to have been called by the company s headquarters in Switzerland. Publicis Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia. Zurich, which spends 4 million in the UK, according to Nielsen figures, consolidated its advertising ...

Why we're loving - Scott Holmes and Tom Rotthenberg

Scott Holmes creative director, Europe, UM International; Tom Rothenberg chief growth officer

The Advocates - China bolsters Pernod Ricard's drinks cabinet

, the group has a good balance of business between the Americas, Europe and Asia, meaning that it is not overdependent on one region's fortunes. That's just as well, with sales growth in Western Europe dropping 2 per ... , in which the port and sherry producer had a half share, to help grow port sales across Europe. Doubles ...

Inside: Critical mass

, the digital arm of 180 Amsterdam, Jones is spearheading Critical Mass's expansion into Europe. Equally at home ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.