CLOSE-UP: GLOBAL BRIEF; Readying Europe for the ecu
10 Nov 1995 | by JOHN TYLEE
The notoriously difficult EU needs help with its tough assignment.
The long-awaited move to allow comparative advertising across Europe looks set to be passed at a meeting of the European Council of Ministers this week.
The notoriously difficult EU needs help with its tough assignment.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.