10 Nov 1995
The long-awaited move to allow comparative advertising across Europe
looks set to be passed at a...The long-awaited move to allow comparative advertising across Europe
looks set to be passed at a meeting of the European Council of Ministers
this week.
If given the go-ahead, the draft directive will reduce curbs on
comparative advertising in other EC countries, which currently have more ...
10 Nov 1995
| by JOHN TYLEE
medium-range car across Europe....Abbott Mead Vickers BBDO has won the contest to handle the pounds 40
million launch of Volvo s new medium-range car across Europe.
Neither agency nor client were able to confirm the win but industry
sources say Abbott Mead has been awarded the task of introducing the
Volvo S4 after a pitch ...
10 Nov 1995
| by MARGARET HOOD
Grey has scooped the advertising account for the Barilla Company across
Europe, the US and South...Grey has scooped the advertising account for the Barilla Company across
Europe, the US and South ...
into one
agency.
Worth more than dollars 25 million in Europe alone, the account was
awarded ...
director, Nigel Sharrocks,
said: This is a tremendous win for the agency, both in Europe and the
US ...
10 Nov 1995
pounds 120 million media buying in Europe, but
denies changes are imminent in the UK. Nevertheless ...
10 Nov 1995
| by JOHN TYLEE
of 14 of Europe s largest wine and spirit manufacturers, plans to put
pressure on the WHO ...
-border activity.
The WHO is looking for a restriction on alcohol marketing across Europe
to cut ...
10 Nov 1995
| by ROBIN COBB
of border controls across Europe has raised the importance of
international roadshows. With modifications, you can take a UK show
around Europe, he says. It is easy to run a truck across borders ...
giant, Lotus, launches roadshows every year across
Continental Europe to present its latest technology ...
10 Nov 1995
executive of Bates Europe, said: We d be
happy to participate but it would be a bloody difficult job ...
10 Nov 1995
| by MICHELE MARTIN
symposium to defend Europe from a blanket tobacco
advertising ban. The European Association of Advertising ...
of influencing
legislation has swung in Europe s direction. Peter Waterman, vice-
president of corporate ...
and Lego
formed the Toy Manufacturers of Europe association. With a Brussels
office of 30-40 staff ...
10 Nov 1995
| by MARGARET HOOD
director for Europe, reporting to Hall. Duncan kept
responsibility for account management in London ...
10 Nov 1995
| by EMMA HALL
for Europe, the
Middle East and Africa, admitted that Burger King had had an image
problem in the past ...