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NEWS: NFA renews pressure on food ads

in Britain and across Europe....Advertisers with products aimed at children are bracing themselves against the threat of new curbs in Britain and across Europe. In the UK, lobbyists are stepping up pressure ... to a Europe-wide ban on all advertising directed at children. Moves towards further restrictions ...

SUPPLEMENT: EUROPEAN BRANDS; Europe’s hottest advertisers

Nicole Dickenson looks at a selection of Europe s most celebrated ad campaigns and asks...Nicole Dickenson looks at a selection of Europe s most celebrated ad campaigns and asks the clients and the agencies, what makes them so successful? Audi When the creative hotshop, Jung von Matt, won the Audi account a year ago, the client hadn t advertised on German TV for ten ...

NEWS: TBWA beats Grey in final round for pounds 7m Bordeaux business

. The account, worth more than pounds 2 million in the UK, was with the WPP-owned Conquest Europe until ... Bordeaux wine among 25- to- 40-year-olds across Europe. The key idea is that Bordeaux is an affordable ...

CAMPAIGN CRAFT: PROFILE; How David Carson’s radical bent made him a star

and because it is handier for Europe, where he is increasingly active. Cyclops Productions, through which ...

NEWS: O&M retains Guinness after Euro RSCG attack

director for Guinness Europe and was replaced by Julian Spooner, who joined from the UK-based German ...

NEWS: Grey nets dollars 25m Barilla global task

Grey has scooped the advertising account for the Barilla Company across Europe, the US and South...Grey has scooped the advertising account for the Barilla Company across Europe, the US and South ... into one agency. Worth more than dollars 25 million in Europe alone, the account was awarded ... director, Nigel Sharrocks, said: This is a tremendous win for the agency, both in Europe and the US ...

NEWS: Tobacco ads face new threat from EU

of 14 of Europe s largest wine and spirit manufacturers, plans to put pressure on the WHO ... -border activity. The WHO is looking for a restriction on alcohol marketing across Europe to cut ...

NEWS: Burger King aims new push at youth market

for Europe, the Middle East and Africa, admitted that Burger King had had an image problem in the past ...

NEWS: McCanns poaches from Burnetts to fill top Coca-Cola role

McCann-Erickson has taken an international media manager from Leo Burnett to head its dollars 200 million pan-European media account for Coca-Cola. Maarten Albarda, who worked on Burnetts Procter and Gamble business across Europe, the Middle East and Africa, takes up the reins on Coca ...

TELEMARKETING: Does telemarketing build brands?

blue image, IBM decided that all communication across Europe should carry a clear phone number ... Europe, says: People are buying people, not products. When that first contact goes wrong, consumers ... for the potentially deadly implications of a possible Europe-wide ban on all unsolicited calls - part ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.