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NEWS: NFA renews pressure on food ads

in Britain and across Europe....Advertisers with products aimed at children are bracing themselves against the threat of new curbs in Britain and across Europe. In the UK, lobbyists are stepping up pressure ... to a Europe-wide ban on all advertising directed at children. Moves towards further restrictions ...

CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs

. But that will not stop this country from being shackled by the proposed Europe-wide Distance Selling Directive ... to set up deals. Those that did this have been discredited. That begs the question of why Europe ... ------------------------------------------------------------------------ Issue Status Industry position Tobacco No Europe ...

NEWS: Industry fears EU direct-sell threat

Advertising lobbyists are preparing a counter offensive to protect Europe s off-the-page ads...Advertising lobbyists are preparing a counter offensive to protect Europe s off-the-page ads industry from what they claim will be its virtual annihilation by European MPs and the loss of thousands of jobs. A European parliamentary committee in Brussels dealt a body blow to the industry ...

NEWS: EU ads for ecu likely

executive of Bates Europe, said: We d be happy to participate but it would be a bloody difficult job ...

CLOSE-UP: LIVE ISSUE/PRE-EMPTING AD CURBS; Industry opens new fronts in battle to beat bans

symposium to defend Europe from a blanket tobacco advertising ban. The European Association of Advertising ... of influencing legislation has swung in Europe s direction. Peter Waterman, vice- president of corporate ... and Lego formed the Toy Manufacturers of Europe association. With a Brussels office of 30-40 staff ...

NEWS: Tobacco interests unite to fight EC

The fight against a looming Europe-wide ban on tobacco advertising is being carried...The fight against a looming Europe-wide ban on tobacco advertising is being carried to the European Commission s doorstep in Brussels. Lawyers, advertisers and agency figures are expected ... advising the Institute of Practitioners in Advertising and its equivalent organisations across Europe ...

CLOSE-UP: LIVE ISSUE/THE IPA AND ISBA; How will ISBA and the IPA fare as a united front?

to take the industry forward, for example, into Europe. They can also follow existing joint initiatives ...

NEWS: Burkitts work lends weight to Action for Extra Daylight drive

Burkitt Edwards Martin is spearheading an advertising offensive with the Edinburgh hotshop, 1576, to support Action for Extra Daylight. The campaign to move Britain s clocks forward by one hour, which would bring the country into line with the rest of Europe, will be the subject of a debate ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.