12 Jan 1995
| by JOHN TYLEE
and Europe....Avis Rent-a-Car is talking to agencies about a return to above-the-line
advertising in Britain and Europe.
The company has shortlisted three shops, which will next week present
their ideas for a ...
in the UK, before rolling out across Europe.
Avis - best known for its We try harder slogan - has ...
12 Jan 1995
| by JOHN OWEN
in Europe,
after a formal review....in Europe,
after a formal review.
A Coca-Cola spokesman in Atlanta confirmed that McCanns, whose 40 ...
some sponsorship work for Coke in France and is
also Europe s biggest media network.
The task ...
media services across Europe,
working on strategy with local media buyers in different markets ...
12 Jan 1995
Europe
to win Europe Online, currently available in English and German, in
French from next month and in most other European languages by the end
of the year.
The Europe Online service not only ...
.
Europe Online will be promoted through national press advertising in
individual countries. Media buying ...
12 Jan 1995
| by CLAIRE BEALE
across Europe.
The company has held initial talks with a number of pan-European media
networks ...
.
Paul Valdez, general manager for consumer products in western Europe,
said he had been talking to a ...
12 Jan 1995
Burkitt Edwards Martin is spearheading an advertising offensive with the
Edinburgh hotshop, 1576, to support Action for Extra Daylight.
The campaign to move Britain s clocks forward by one hour, which would
bring the country into line with the rest of Europe, will be the subject
of a debate ...
12 Jan 1995
planning and buying
across Europe remains unchanged.
In May 1995, Reckitts declared its aim ...