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NEWS: Avis invites three to pitch for new push against Hertz giant

and Europe....Avis Rent-a-Car is talking to agencies about a return to above-the-line advertising in Britain and Europe. The company has shortlisted three shops, which will next week present their ideas for a ... in the UK, before rolling out across Europe. Avis - best known for its We try harder slogan - has ...

NEWS: McCanns beats rivals in dollars 200m Coke battle

in Europe, after a formal review....in Europe, after a formal review. A Coca-Cola spokesman in Atlanta confirmed that McCanns, whose 40 ... some sponsorship work for Coke in France and is also Europe s biggest media network. The task ... media services across Europe, working on strategy with local media buyers in different markets ...

NEWS: Impact lands pan-Euro Online launch

Europe to win Europe Online, currently available in English and German, in French from next month and in most other European languages by the end of the year. The Europe Online service not only ... . Europe Online will be promoted through national press advertising in individual countries. Media buying ...

NEWS: Bristol Myers orders dollars 60m review

across Europe. The company has held initial talks with a number of pan-European media networks ... . Paul Valdez, general manager for consumer products in western Europe, said he had been talking to a ...

NEWS: Burkitts work lends weight to Action for Extra Daylight drive

Burkitt Edwards Martin is spearheading an advertising offensive with the Edinburgh hotshop, 1576, to support Action for Extra Daylight. The campaign to move Britain s clocks forward by one hour, which would bring the country into line with the rest of Europe, will be the subject of a debate ...

NEWS: Euro RSCG shares global Reckitts with McCanns

planning and buying across Europe remains unchanged. In May 1995, Reckitts declared its aim ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.