29 Nov 1996
Donovan, its senior European marketing role. Donovan, who ran
a major Mars petfood brand across Europe ...
17 May 1996
| by JOHN TYLEE
Attempts to pull together Europe s vast array of advertising laws look
set to spark a fight...Attempts to pull together Europe s vast array of advertising laws look
set to spark a fight between the major EU governments.
Direct marketing and the vexed question of advertising to children are
likely to become battlegrounds as countries that have imposed strict
controls try ...
19 Apr 1996
for Allied Breweries.
Brian Poggi, the divisional vice-president, Europe, for the Polaroid ...
05 Apr 1996
| by CAROLINE MARSHALL
bookings.
Le Shuttle also spends around pounds 10 million in continental Europe.
DDB will continue ...
.
David Butter, the executive vice-president for WCJ Europe, said: This
decision does not affect our ...
15 Mar 1996
altogether by 1999.
BSkyB has made a swoop on continental Europe, attempting to take a 25
per cent ...
15 Mar 1996
| by GORDON MACMILLAN
of IBM in Europe, the Middle East
and Africa
...
26 Jan 1996
| by ALASDAIR REID
and its main TV home
shopping rival in Europe, the Swedish-based TV Shop, have also made
tentative ...
will go direct to the home.
Alan Symonds, the senior manager of Smart Store Europe, points out ...