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NEWS: Review; Marketing and advertising news in the week’s press...

Donovan, its senior European marketing role. Donovan, who ran a major Mars petfood brand across Europe ...

NEWS: Row looms for EU over Euro ad law alignment

Attempts to pull together Europe s vast array of advertising laws look set to spark a fight...Attempts to pull together Europe s vast array of advertising laws look set to spark a fight between the major EU governments. Direct marketing and the vexed question of advertising to children are likely to become battlegrounds as countries that have imposed strict controls try ...

MOVERS

for Allied Breweries. Brian Poggi, the divisional vice-president, Europe, for the Polaroid ...

NEWS: Le Shuttle turns to BST for UK revamp

bookings. Le Shuttle also spends around pounds 10 million in continental Europe. DDB will continue ... . David Butter, the executive vice-president for WCJ Europe, said: This decision does not affect our ...

MEDIA: FOR THE RECORD

altogether by 1999. BSkyB has made a swoop on continental Europe, attempting to take a 25 per cent ...

INTEGRATED: INTEGRATED ISSUES; IBM furthers one-agency strategy with promotions bonus

of IBM in Europe, the Middle East and Africa ...

INTERACTIVE: BEHIND THE HYPE/ARE RETAILERS MAKING THE MOST OF HOME SHOPPING?; Forward-thinking retailers should get online for the profits

and its main TV home shopping rival in Europe, the Swedish-based TV Shop, have also made tentative ... will go direct to the home. Alan Symonds, the senior manager of Smart Store Europe, points out ...

 

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