NEWS: Katz to expand into Europe after setting up extra salesforce
02 Aug 1996
Katz International, the media sales house with interests in cable TV and radio, is expanding into Europe with the launch of a cross-border salesforce.
US media giants are carving up the European cable television market through a diverse series of launches and mergers. Richard Cook reports
Katz International, the media sales house with interests in cable TV and radio, is expanding into Europe with the launch of a cross-border salesforce.
The computer company, Silicon Graphics, is looking for an advertising agency to help launch a multi-million pound corporate campaign this autumn.
Elaine Luff, the former director of marketing and business development at MediaCom, has taken up the newly created post of account director for business development at MTV Europe.
Richard Cook takes a look at how media unbundling has caught on worldwide
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.