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SUPPLEMENT: EUROPEAN MEDIA; The Americanisation of Europe

US media giants are carving up the European cable television market through a diverse series of launches and mergers. Richard Cook reports

NEWS: Katz to expand into Europe after setting up extra salesforce

Katz International, the media sales house with interests in cable TV and radio, is expanding into Europe with the launch of a cross-border salesforce.

NEWS: Silicon Graphics hunts agency for corporate push into Europe

The computer company, Silicon Graphics, is looking for an advertising agency to help launch a multi-million pound corporate campaign this autumn.

NEWS: MTV Europe names ex-MediaCom chief in new regional job

Elaine Luff, the former director of marketing and business development at MediaCom, has taken up the newly created post of account director for business development at MTV Europe.

INTERNATIONAL: Media independents come of age as they branch out beyond Europe

Richard Cook takes a look at how media unbundling has caught on worldwide

SUPPLEMENT: The British Television Advertising Awards 1996; The SLE Worldwide Ltd Europe and CNA International Award: Post Production

Gold Winner

MEDIA: HEADLINER; Can cuddly taskmaster Reich stay hands off at CIA Europe?

Dominic Mills profiles the man who admits to being not exactly non- executive

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.