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INTERNATIONAL: THE WORLD’S TOP CLIENTS; Instant lubrication lets the good times roll

and Europe in 1996. The US account is handled by San Francisco-based Goodby Silverstein and Partners ... a celebrity-based campaign. In Europe, Bartle Bogle Hegarty has launched the second burst ... in Europe. Karen Hand, account planner on Polaroid at BBH, explains: We had to turn Polaroid ...

CLOSE-UP: NEWSMAKER/DAVID WHELDON; Did a personality clash make Coke’s chief quit?

meeting with David Wheldon who has recently become director of marketing for Coke in greater Europe ... to become president of the Omnicom-owned BBDO Europe, the network that handles the rival Pepsi brand ... to be done, with Coke s third-quarter results for 1996 revealing greater Europe as the chief trouble spot ...

NEWS: BT and Sky form new alliance

will include a 150-channel TV package modelled on BSkyB, but called ASkyB. In Europe, the MCI ...

INTERNATIONAL: ME AND MY MARKET; Rafael Esteve, managing director of Vinizius/Y&R, Barcelona

is as boring and predictable as any other in Europe. Like other places, integration is in demand ...

INTERNATIONAL: MEDIA OWNER PROFILE; The man who made Mickey and Minnie into megastars

meetings. So, in Europe, the top 64 executives gather with the sole agenda of coming up with ideas ...

CONFERENCES AND EXHIBITIONS: The clients’ chosen conference

, presented a sincere challenge, bringing together 1,200 delegates from across Europe for a two ...

CONFERENCES AND EXHIBITIONS: Should ad agencies beware live events?

an international airport and a top quality exhibition hall. Look across Europe and you will find ample ...

NEWS: BBDO tempts Wheldon

of marketing greater Europe to become the president of BBDO Europe, the network that handles the arch...of marketing greater Europe to become the president of BBDO Europe, the network that handles the arch ... that Wheldon favoured a return to Europe from the US. However, the Coke job, despite its title, was based ... , the worldwide president. He will take bottom-line responsibility for 32 countries in Europe, the Middle East ...

NEWS: Saatchis victorious in Schweppes Euro pitch

Saatchi and Saatchi has won the pounds 12.5 million review for Schweppes Europe, the soft...Saatchi and Saatchi has won the pounds 12.5 million review for Schweppes Europe, the soft ... brand across Europe. Charles Fallon, group director at Saatchis, said: To date, Schweppes has ... -president marketing for Schweppes Europe, supported by the brand s director, Paul Troy. Both are based in Watford ...

NEWS: Top Danish director exits Freedom to go to Paul Arden shop

in Europe for clients including Carlsberg, Volvo, Coca- Cola, Citroen and Renault. Nick Sutherland ... . Levring, who plans to live in London, strives to be original in his casting, and often scours Europe ...

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