01 Nov 1996
| by RICHARD COOK
, such as Japanese at Heathrow.
Nokia
Heikki Norta, general manager for marketing services, Europe ...
James Hogan, vice-president for marketing and sales, Hertz Europe
We launched our #1 Club Gold Service for business travellers with a big
multi-media campaign across Europe, and in the UK used TV ...
25 Oct 1996
-service global account. In Europe, the creative
account is handled by Grey Belgium. In the UK Samsonite spends...Samsonite, the international luggage company, is reviewing its estimated
pounds 8 million full-service global account. In Europe, the creative
account is handled by Grey Belgium. In the UK Samsonite spends pounds
300,000 through Optimedia.
Arc Advertising and the Media Factor are understood ...
25 Oct 1996
| by JERRY GREEN
the ordinary is the setting. How many of us, writing
the same story, would have set the action in Europe ...
: The Producers
Exposure: Channel 4 and satellite TV
Polaroid Europe
Project: Polaroid Instant ...
27 Sep 1996
| by KAREN YATES
revenue in the US and only one-third in
Europe, to a situation where 40 per cent comes from the US, 30 ...
. This is fortuitous timing, since GGT
is pitching for Wrangler s pan-Europe business. The new arrangement will
not ...
20 Sep 1996
| by KAREN YATES
of
Europe.
GGT s chairman, Michael Greenlees, declined to comment on the
negotiations, but sources ...
. However,
it only has minor interests in Europe, where it acquired the GGK network
in June 1993 ...
13 Sep 1996
across Europe that will be initially targeted at what it sees
as the key markets of Germany, Belgium ...
23 Aug 1996
| by JOHN OWEN
the
fortunes of a company that was about to pull out of Europe. He says the
point is that we want ...
28 Jun 1996
| by STEVE HENRY
brand
Client: George Strachan, senior vice-president, general manager of
Europe
Brief: Boost ...
14 Jun 1996
of the review.
Swatch currently spends around pounds 25 million on its advertising
across Europe, including...of the review.
Swatch currently spends around pounds 25 million on its advertising
across Europe, including ...
Europe holiday company brands (Campaign, last week), has
shortlisted Leo Burnett, DMB s and the Haven ...
decision expected to be made by the end of July.
The Art Directors Club of Europe, consisting ...
14 Jun 1996
| by GORDON MACMILLAN
,
FTTV. The deal brings together not only the FT newspaper but FT New
Media sales, IBM Europe, Middle East and Africa, and IBM New York. Media
buying is by the Network Europe.
The arrangement got ...