01 Nov 1996
critical mass in Europe to justify
an above-the-line campaign. Its pan-European sales have been growing ...
06 Sep 1996
| by DAVID TEATHER
-based European marketing director, Marc Low,
said the brand now had the critical mass in Europe to warrant an above-
the-line campaign. We have been growing in Europe at a rate of 30 per
cent a year ...
in
Europe, but it is still at an exploratory stage. Nothing has been
finalised, Low added.
The UK ...
30 Aug 1996
| by HARRIET GREEN
Medianetwork across Europe, is unaffected
by the creative review.
TBWA won the pan-European business ...
very successful with a singular above-
the-line campaign across Europe . However, Munoz said ...
Hoare, TBWA s chairman, nor Alasdair Ritchie, the
president of TBWA Europe, were available for comment ...
16 Aug 1996
| by CAROLINE MARSHALL
Dockers profile as it prepares to
launch a chain of stores across Europe.
Called Dockers and Co ...
at Dockers Europe, which operates out of Amsterdam as a
standalone company within Levi Strauss, were ...
19 Jul 1996
Europe after the company split with Motive
(Campaign, 12 July)....Mediastar has emerged as the agency handling the UK media planning and
buying business for Dockers Europe after the company split with Motive
(Campaign, 12 July).
Mediastar landed ...
planning and buying for the Levi s jeans
range, Dockers Europe operates as a separate company ...
19 Jul 1996
exploring
the quiet towns and villages of Europe or cruising the Continent s super
highway, the time ...
28 Jun 1996
| by STEVE HENRY
brand
Client: George Strachan, senior vice-president, general manager of
Europe
Brief: Boost ...
14 Jun 1996
of the review.
Swatch currently spends around pounds 25 million on its advertising
across Europe, including...of the review.
Swatch currently spends around pounds 25 million on its advertising
across Europe, including ...
Europe holiday company brands (Campaign, last week), has
shortlisted Leo Burnett, DMB s and the Haven ...
decision expected to be made by the end of July.
The Art Directors Club of Europe, consisting ...
14 Jun 1996
| by HARRIET GREEN
.
The 30-second ads will run throughout the tournament on national UK TV
and across Europe, South America ...
24 May 1996
with the line: Italy s goalkeeper:
easiest job in Europe. The ad is part of a series of four recently ...