08 Nov 1996
to combine poster advertising with vending
machines on city streets across Europe and the US....J. C. Decaux, the world s largest outdoor advertising company, has tied
up a major deal with Mars to combine poster advertising with vending
machines on city streets across Europe and the US.
The deal centres on J. C. Decaux s vending column street furniture,
which combines two ad sites ...
08 Nov 1996
| by HARRIET GREEN
s decision to request ideas from its two other
roster agencies.
The Miller Brewing Company Europe ...
s creative rethink is being led by David Hughes, Miller Brewing
Europe s marketing director. Hughes has ...
with the beer
giant s decision to roll out Genuine Draught across Europe. According to
sources close ...
08 Nov 1996
| by CAROLINE MARSHALL
meeting with David Wheldon who has recently become director of marketing
for Coke in greater Europe ...
to become
president of the Omnicom-owned BBDO Europe, the network that handles the
rival Pepsi brand ...
to be done, with Coke s third-quarter results for
1996 revealing greater Europe as the chief trouble spot ...
01 Nov 1996
| by STEFANO HATFIELD
of marketing greater Europe to become the president
of BBDO Europe, the network that handles the arch...of marketing greater Europe to become the president
of BBDO Europe, the network that handles the arch ...
that Wheldon favoured a return to
Europe from the US. However, the Coke job, despite its title, was based ...
, the worldwide president. He will take
bottom-line responsibility for 32 countries in Europe, the Middle East ...
01 Nov 1996
| by CAROLINE MARSHALL
Saatchi and Saatchi has won the pounds 12.5 million review for Schweppes
Europe, the soft...Saatchi and Saatchi has won the pounds 12.5 million review for Schweppes
Europe, the soft ...
brand across
Europe. Charles Fallon, group director at Saatchis, said: To date,
Schweppes has ...
-president marketing for
Schweppes Europe, supported by the brand s director, Paul Troy. Both are
based in Watford ...
27 Sep 1996
Europe....Europe.
The offensive will be built around the main Guinness brand as well as
Kilkenny beer ...
into
other areas, including the developing markets of Eastern Europe. Media
is being handled by Optimedia ...
to marketing and
business development director for Guinness Europe.
The Hamburg area has been chosen ...
20 Sep 1996
| by Caroline Marshall,
blitz for Cointreau in Europe and the US.
13 Sep 1996
| by EMMA HALL
November 1995).
Schweppes Europe, the UK-based European beverages division of Cadbury
Schweppes ...
advertising arrangements.
Dominic Lowe, the marketing director of Schweppes Europe, said: Y
A ...
the Dr Pepper
business across the rest of Europe, except for the UK, in May.
Dr Pepper has been ...
06 Sep 1996
-president of marketing for PepsiCo Restaurants
International Europe, said: This serves to strengthen the growing ...
06 Sep 1996
attracted
considerable interest throughout Europe and the fact that it will now be
running in the UK ...