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NEWS: Mars puts vending machines into ads in city centre sites

to combine poster advertising with vending machines on city streets across Europe and the US....J. C. Decaux, the world s largest outdoor advertising company, has tied up a major deal with Mars to combine poster advertising with vending machines on city streets across Europe and the US. The deal centres on J. C. Decaux s vending column street furniture, which combines two ad sites ...

NEWS: Miller Draught calls creative review

s decision to request ideas from its two other roster agencies. The Miller Brewing Company Europe ... s creative rethink is being led by David Hughes, Miller Brewing Europe s marketing director. Hughes has ... with the beer giant s decision to roll out Genuine Draught across Europe. According to sources close ...

CLOSE-UP: NEWSMAKER/DAVID WHELDON; Did a personality clash make Coke’s chief quit?

meeting with David Wheldon who has recently become director of marketing for Coke in greater Europe ... to become president of the Omnicom-owned BBDO Europe, the network that handles the rival Pepsi brand ... to be done, with Coke s third-quarter results for 1996 revealing greater Europe as the chief trouble spot ...

NEWS: BBDO tempts Wheldon

of marketing greater Europe to become the president of BBDO Europe, the network that handles the arch...of marketing greater Europe to become the president of BBDO Europe, the network that handles the arch ... that Wheldon favoured a return to Europe from the US. However, the Coke job, despite its title, was based ... , the worldwide president. He will take bottom-line responsibility for 32 countries in Europe, the Middle East ...

NEWS: Saatchis victorious in Schweppes Euro pitch

Saatchi and Saatchi has won the pounds 12.5 million review for Schweppes Europe, the soft...Saatchi and Saatchi has won the pounds 12.5 million review for Schweppes Europe, the soft ... brand across Europe. Charles Fallon, group director at Saatchis, said: To date, Schweppes has ... -president marketing for Schweppes Europe, supported by the brand s director, Paul Troy. Both are based in Watford ...

NEWS: Guinness appoints Publicis London to run pan-Euro push

Europe....Europe. The offensive will be built around the main Guinness brand as well as Kilkenny beer ... into other areas, including the developing markets of Eastern Europe. Media is being handled by Optimedia ... to marketing and business development director for Guinness Europe. The Hamburg area has been chosen ...

BBH nets pounds £8m international Cointreau business

blitz for Cointreau in Europe and the US.

NEWS: Y&R swipes Dr Pepper in move from Saatchis

November 1995). Schweppes Europe, the UK-based European beverages division of Cadbury Schweppes ... advertising arrangements. Dominic Lowe, the marketing director of Schweppes Europe, said: Y A ... the Dr Pepper business across the rest of Europe, except for the UK, in May. Dr Pepper has been ...

NEWS: Abbott Mead picks up pounds 35m pan-Euro Pizza Hut business

-president of marketing for PepsiCo Restaurants International Europe, said: This serves to strengthen the growing ...

NEWS: Nestle chooses APL Rolo film over JWT’s ad in autumn drive

attracted considerable interest throughout Europe and the fact that it will now be running in the UK ...

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