NEWS: Ralph Lauren hands Optimedia pounds 8m couture account
29 Nov 1996
-furnishing products. The UK and France will be the key markets, but the brand will be promoted throughout Europe ...
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NEWS: Shell invites three to pitch for European job
29 Nov 1996 | by HARRIET GREEN
the pounds 7 million UK account as well as creative work in a number of countries across Europe; J ... David Watson, Shell Europe s brand communication convergence manager, Andrew Blazye, Shell s global ... of Shell s advertising across Europe. He added that the move was designed to create a more consistent ...
NEWS: Mars puts vending machines into ads in city centre sites
08 Nov 1996
to combine poster advertising with vending machines on city streets across Europe and the US....J. C. Decaux, the world s largest outdoor advertising company, has tied up a major deal with Mars to combine poster advertising with vending machines on city streets across Europe and the US. The deal centres on J. C. Decaux s vending column street furniture, which combines two ad sites ...
NEWS: CIA scoops Swatch media worldwide
25 Oct 1996
follows the appointment of CIA to oversee Swatch s communications around Europe earlier this year ...
NEWS: Butler Lutos scoops European tax-free shopping business
18 Oct 1996
for the Europe Tax-free Shopping scheme....Butler Lutos Sutton Wilkinson has won the pounds 5 million pan-European advertising account for the Europe Tax-free Shopping scheme. The agency triumphed after a four-way pitch against agencies ... VAT-refunding company in Europe, and its service is offered by more than 100,000 retailers. When non ...
NEWS: HOTLINE
18 Oct 1996
-look ad will spearhead a pounds 17 million advertising push into Europe, this week began a pounds 3...Ferrero Rocher s cult commercial, the ambassador s party , has had a lavish makeover. The new-look ad will spearhead a pounds 17 million advertising push into Europe, this week began a pounds 3 million run in the UK. New scenes include a magnificent opening shot of the ambassador s chateau ...
NEWS: MediaCom scoops pounds 30m Citibank and Mars media buying
13 Sep 1996
across Europe that will be initially targeted at what it sees as the key markets of Germany, Belgium ...
MEDIA: SPOTLIGHT ON: CARAT’S US DEAL; Why Carat will have an image problem to deal with in the US
30 Aug 1996 | by RICHARD COOK
from the situation prevalent in Europe way back in 1978. The media industry here is very different from Europe, Zenith s US managing director, Steve King, says. With the exception of Western ...
INTERNATIONAL: Diadora DDB Needham Brazil’
16 Aug 1996
Diadora was a well-known sports shoe brand in Europe, but was relatively unknown in the Brazilian...Diadora was a well-known sports shoe brand in Europe, but was relatively unknown in the Brazilian market. Diadora decided on a major launch for Brazil, producing a big commercial. The 60-second spot opens on a ship in port, with the voiceover saying: Today s the day. Diadora invades ...
NEWS: Universal McCanns nets Tower Records business from Y&R
16 Aug 1996
, operates out of seven McCann offices across Europe including London. Trista Grant, managing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
