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to handle a project for its first major push into Europe....Group to handle a project for its first major push into Europe. AMD is understood to have seen ... is relatively unknown in Europe, and its marketing budget is a fraction of the dollars 1 per head Intel is thought to have spent on its brand in western Europe. SMI created a virtual network ...
-ordinating its dealer advertising across Europe....Publicis has extended its relationship with Hewlett-Packard by winning the task of co-ordinating its dealer advertising across Europe. The assignment involves managing a promotional programme funded jointly by the computer manufacturer and those who sell its products. The agency claims ...
as the biggest and most comprehensive of its kind to date in Europe. While there are several other trials ...
to muscle its way into Europe s burgeoning home-PC market....Packard Bell, the biggest home-PC manufacturer in the US, is using blockbuster advertising tactics to muscle its way into Europe s burgeoning home-PC market. M Wouldn t you rather ... with Carat handling the business across the rest of Europe. ...
as the head of AT s advertising and marketing in Europe....David Gray is to return to Young and Rubicam, the agency he left in 1994 to begin a two-year stint as the head of AT s advertising and marketing in Europe. Gray steps into the role of director of business development for Y s managing director. At AT s main European agency. But he ...
will include a 150-channel TV package modelled on BSkyB, but called ASkyB. In Europe, the MCI ...
, such as Japanese at Heathrow. Nokia Heikki Norta, general manager for marketing services, Europe ... James Hogan, vice-president for marketing and sales, Hertz Europe We launched our #1 Club Gold Service for business travellers with a big multi-media campaign across Europe, and in the UK used TV ...
-service global account. In Europe, the creative account is handled by Grey Belgium. In the UK Samsonite spends...Samsonite, the international luggage company, is reviewing its estimated pounds 8 million full-service global account. In Europe, the creative account is handled by Grey Belgium. In the UK Samsonite spends pounds 300,000 through Optimedia. Arc Advertising and the Media Factor are understood ...
full-service global advertising. Iomega had split its account between Ammirati Puris Lintas in Europe ... director, said: This is a great opportunity to create a major brand in Europe almost from scratch ...
are no longer on the roster. CMP Europe has won the Hewlett-Packard printer division s direct marketing account in the UK, following a pitch against KLP, Business Address, Pinnacle and Maritz. CMP Europe ... with other Hewlett-Packard divisions, promoting network products in Europe. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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