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AIRPORT ADVERTISING: Clients’ experience of airport ads

, such as Japanese at Heathrow. Nokia Heikki Norta, general manager for marketing services, Europe ... James Hogan, vice-president for marketing and sales, Hertz Europe We launched our #1 Club Gold Service for business travellers with a big multi-media campaign across Europe, and in the UK used TV ...

AIRPORT ADVERTISING: A viable international business medium?

million, and probably only reaches double that figure for the whole of Europe. The UK ... Advertising (Europe), which sells Luton, with Manchester selling on its own behalf. Sky Sites French sister ... . The ending of duty free in Europe in 1997 will make a serious dent in that income. Much of the development ...

NEWS: Eurostar extends its contract with Young and Rubicam

assignments from Y Europe s just got closer . Y s continuing work on the account is expected to focus ...

CAMPAIGN DIRECT: ISSUES; Leave a message on Vera’s answering machine

are no longer on the roster. CMP Europe has won the Hewlett-Packard printer division s direct marketing account in the UK, following a pitch against KLP, Business Address, Pinnacle and Maritz. CMP Europe ... with other Hewlett-Packard divisions, promoting network products in Europe. ...

NEWS: HOTLINE

, immerses himself in the role of president of TBWA Europe. Graham Arkell, currently the deputy managing ...

NEWS: HOTLINE

of the review. Swatch currently spends around pounds 25 million on its advertising across Europe, including...of the review. Swatch currently spends around pounds 25 million on its advertising across Europe, including ... Europe holiday company brands (Campaign, last week), has shortlisted Leo Burnett, DMB s and the Haven ... decision expected to be made by the end of July. The Art Directors Club of Europe, consisting ...

CLOSE-UP: GLOBAL BRIEF; Branding the island of Ireland

Owens, and its international associate, DDB Europe, to share the pounds 10 million-plus worldwide ...

NEWS: TBWA launches its first campaign for Northwest Airlines

Airlines manager of marketing for Europe, said: TBWA was given the challenge of producing a unique pan ...

NEWS: Le Shuttle turns to BST for UK revamp

bookings. Le Shuttle also spends around pounds 10 million in continental Europe. DDB will continue ... . David Butter, the executive vice-president for WCJ Europe, said: This decision does not affect our ...

MOVERS

experience of the cosmetics and toiletries markets in both the UK and Europe. Nigel Phillips has ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.