grossing film in the US and Europe this year. It depicts the world s successful resistance to a sinister ... the impetus for a second - and more successful - wave of US media investment in Europe in the 90s ... arms actually stretch as far as Europe is concerned, one City analyst explains, because ...
Europe....Europe. The offensive will be built around the main Guinness brand as well as Kilkenny beer ... into other areas, including the developing markets of Eastern Europe. Media is being handled by Optimedia ... to marketing and business development director for Guinness Europe. The Hamburg area has been chosen ...
The needs of TV advertisers and media owners are starting to converge across Europe, but press...The needs of TV advertisers and media owners are starting to converge across Europe, but press ... . The major media owners in Europe, such as Bertelsmann, Allgemeine Rundfunk Deutschland, Havas and Reed ... . As McMurtrie notes: It is a joke to talk about harmonisation in Europe when you can still only buy ...
Europe s advertising industry is close to drawing up a new voluntary code of standards to derail...Europe s advertising industry is close to drawing up a new voluntary code of standards to derail any moves by the European Union to impose statutory controls. The guidelines are not intended to diminish the powers of national regulatory bodies, such as Britain s Advertising Standards Authority ...
Six months ago, Bertelsmann seemed to have the world at its feet. Now Leo Kirch is leading Europe...Europe s digital television revolution, Alasdair Reid reports It was perhaps appropriate ... an agreement to merge its broadcasting division, Ufa, with CLT to form Europe s largest broadcasting concern ... and Film Europe, counters: Of course there are talks, there are always talks. But our plans haven ...
Miles Colebrook, president and chief executive of J. Walter Thompson Europe for the past seven...Miles Colebrook, president and chief executive of J. Walter Thompson Europe for the past seven ... . In his new role, Colebrook, 48, takes overall responsibility for Europe, Middle East, Africa and Asia ... . In the past, JWT has split the world into four regions: Asia Pacific, Europe, North America and Latin ...
Ambitious plans are being made for a Europe-wide commercial radio station. Can its programming...Ambitious plans are being made for a Europe-wide commercial radio station. Can its programming attract mainstream advertisers? Meg Carter investigates Europe s first pan-European radio station ... centres throughout Europe, targeting new Europeans of all ages. A grand idea. But will it work ...
. In Europe overall, posters have snared an additional 1 per cent of total advertising revenue over the past ... Europe, but I couldn t pretend to offer a pan-European package, says Neil Eddleston, the marketing ... Europe. Similarly, you may need to get copy translated. None of these things is of itself a problem ...
that there are limited major sponsorship opportunities in Europe, Richard Davies, a director of Ford s agency, the Network Europe, says: Ford gets a million sponsorship offers that are off-target and off ... -initiated events. MTV, in association with C Turn on Europe bus across the Continent, asking young people ...
network. Guerend, 48, is a former head of the Foote Cone Belding agency in Rome and managed CDP Europe ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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