INTERNATIONAL: THE DECISION MAKERS/JEAN MARIE DRU - Still fiercely independent Frenchman in an English court - Karen Yates finds BDDP’s global chief Jean Marie Dru is all charm - but try not to mention mergers
19 Dec 1997 | by KAREN YATES
s agency, BDDP, had been trying to sell Wnek a campaign for a client that they shared across Europe. Wnek...One of Jean Marie Dru s favourite stories is about our own Mark Wnek. It centres on how Dru s agency, BDDP, had been trying to sell Wnek a campaign for a client that they shared across Europe. Wnek was digging his heels in about running the ads in the UK. But it s a great campaign, spluttered its ...



