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last week. David Wheldon, the BBDO Europe president, has appointed the Dutchman, Bart Boezeman ... managing director. He replaces Elly Woolston, who becomes vice-chairman. The Sci-Fi Channel Europe ... January (see story, page 4). Winston Fletcher, the chairman of Bozell Europe, has been appointed ...

Wunderman pair to launch FCB arm

FCB has appointed two senior executives from Wunderman Cato Johnson in an attempt to put direct marketing at the heart of the agency s activities. Paul Schulz, 39, Wunderman s database director, and Marianne Jones, 34, its customer acquisition director for Europe, will launch FCB s direct marketing ...

Saatchis’ Snudden to run new APL division

for Compaq across Europe. William Eccleshare, APL s chief executive, said: We have outstanding ...

LIVE ISSUE/CONTRACT PUBLISHING: How Heinz blurred the marketing/publishing line - Anna Griffiths reveals how direct marketing is moving nearer contract publishing

and into Europe. Fmcg advertisers, however, seem less struck on the medium, with only a handful producing ...

CAMPAIGN DIRECT: MY BEST SHOT

the world. From Australia to Argentina, Mexico and Europe. It has been seen by millions ...

CAMPAIGN DIRECT AWARDS: CLIENT OF THE YEAR - PATRICK FARRELL

1978-80: Market planning manager, Central Europe, British Leyland International 1975-78: Product and market planning supervisor, Northern Europe, British Leyland International 1973 ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.