Harry Reid, the international president of FCB, has fired its UK chief executive, Chris Rendel, in what is being seen as a deck-clearing operation aimed at making the London agency the centrepiece of a new European network.
The 1991 deal that brought Abbott Mead Vickers into BBDO s worldwide family may go down as one of the neatest agency mergers ever. Its protagonists see it as a triumph of irresistible logic.
Initiative Media has unveiled an operation designed to handle the pan-European strategic media planning task for Lever Europe, which it won from Unilever s creative agencies in the summer.
General Motors adds its name to a long list of clients whose increasingly regional operational structure becomes a threat to a major UK account once deemed impregnable (Campaign, last week).
Despite all the halting progress made towards European integration over the years, there still seem to be as many points of difference as there are of similarity. Majority and consensus are now the current buzzwords: the search for absolute unanimity between nation states was quietly scrapped some time...
Tough negotiations were under way last week. One buyer, one seller, searching the whites of each other s eyes - the sort of showdown that raises the hairs on the back of every TV buyer s neck.
If you live in Europe and you re on the Internet, it s a pretty fair bet you will use the search engine, Yahoo Europe, to help you get around the World Wide Web. So, when Yahoo published its first audience qualification study earlier this month, the findings offered some intriguing insights into European...
Lever Europe has moved all of its strategic media planning out of its roster creative agencies and into its two media buying companies, Initiative Media and the CIA Group.
Time, the US publishing giant, has bought a majority share in the British design and travel magazine, Wallpaper. The pounds 1 million deal is part of Time s strategy to expand into the consumer lifestyle magazine market outside the US.
Lowe and Partners Europe has lured John Englehart, a senior Ogilvy and Mather Worldwide executive, to take up the new role of general manager. He will report to Jerry Judge, Lowes European chief executive, and Adrian Holmes, the European chairman and chief creative officer. Englehart will assist Judge...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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