to remove filtersAn AMV BBDO advertising supplement: IWS makes move to AMV for Woolmark’s pounds 30m rebrand task
21 Nov 1997 | by JOHN TYLEE
in the US and Europe as well as in key developing markets, such as China and India. ...
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Dorlands introduces Mr Energizer
21 Nov 1997 | by JOHN TYLEE
character into a long-term branding device to be used across all marketing activities throughout Europe ...
REVIEW: Marketing and advertising news in the week’s press
21 Nov 1997 | by JOHN TYLEE
. Adweek Keith Magee, the Ford vice-president of sales and marketing for Europe, is to take early ...
INTERNATIONAL: SPONSORED BY MOTHER TONGUE WRITERS - Will reformers or traditionalists win the battle for Ferrero?/Michele Martin assesses if Ferrero is ready to take a fresh look at marketing
21 Nov 1997 | by MICHELE MARTIN
, Kinder Surprise, Nutella and Ferrero Rocher, is one of Europe s five biggest advertisers - and yet ...
INTERNATIONAL: THE DECISION MAKERS/MARTIN PURIS - A believer in the democracy of ideas and the five-year plan/Martin Puris has achieved much, but, he admits, there is still room for improvement
21 Nov 1997 | by KAREN YATES
regions - for example, London is now part of Northern Europe - each run by one of the agency bosses ...
INTERNATIONAL: MEDIA GIANTS (SPONSORED BY MOTHER TONGUE WRITERS) - Reed Elsevier does away with the old and looks towards the bright, new online future/The sale of IPC and the merger with Wolters show Reed Elsevier has vision, Alasdair Reid writes
21 Nov 1997 | by ALASDAIR REID
and Australia. It also has legal, medical, scientific and business publishing interests across Europe ...
HOTLINE
21 Nov 1997 | by ELEANOR TRICKETT
agencies about a more Europe-focused approach to its advertising. Sara Lee Bakery is understood ...
Campaign Report on the Top European Newspapers: Review of Europe’s newspaper business - Price
14 Nov 1997 | by NICOLE DICKENSON and RICHARD COOK
has been the most robust regional newspaper market in Europe. And although the number of titles fell ... performing weekly newspaper market in Europe. The brightest spot has been the performance of the free ... Europe s worst single-year sales slide, a drop of almost a third. Turkey s two largest newspaper ...
Cheetham Bell nets Umbro sportswear as DMB&B bows out
14 Nov 1997 | by KAREN YATES
Umbro, the Manchester football clothing company, has ended its five-year relationship with DMB s director of brand marketing Europe, stressed the split with DMB We agreed reluctantly to part on the basis that we now have a different emphasis in our advertising. Cheetham Bell will now ...
Lego appoints BBH to global corporate advertising project
14 Nov 1997 | by CAROLINE MARSHALL
agencies in Europe - including HHCL kipper commercial in which a Tommy Cooper soundalike explained how ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
