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REVIEW: Marketing and advertising news in the week’s press ..

should be quoted inclusive of air taxes. - General release Umbro Europe has signed Alan Shearer ...

PRIVATE VIEW

Director: Derek Coutts Production company: BFCS Exposure: National TV Lee Europe Project: Lee Jeans Client: Derek Woodgate, marketing manager for Europe Brief: Raise awareness of H. D. Lee ...

GLOBAL BRIEF: US media agencies box clever - P&G’s TV centralisation is the first sign of changing times, John Owen reports

, it will be an investment in the sort of optimisation systems that are common in Europe but which, he claims, were untried ... in Europe. What s clear, however, is that if they want to continue to do so, they will need to add ...

THE APG CREATIVE PLANNING AWARDS 1997: INTERNATIONAL CAMPAIGN

: Harley-Davidson Europe Product: European brand campaign Despite being one of the world s top ...

REVIEW: Marketing and advertising news in the week’s press

of communications for Europe, Africa, the Middle East and Asia. Jacobson, who was previously Digital s UK ...

LICENSING: CHARACTERS FOR HIRE - A much-loved band, cartoon character or film star can help give your advertising added mileage But, Jim Davies warns, watch out for the pitfalls involved.

on the reach, life-span and rotation of your campaign. A three month, Europe-wide blitz with 20 slots ...

BMP Optimum snares pounds 7m Spillers account

on Spillers catfood brands. Work for Spillers dogfood, which has been created by Bates Europe, could ...

Kimberly-Clark starts dollars 60m Euro media review

handful of media networks about a centralised strategy for Europe. The rethink comes in the wake ...

Initiative unleashes Lever Europe unit

planning task for Lever Europe, which it won from Unilever s creative agencies in the summer....Initiative Media has unveiled an operation designed to handle the pan-European strategic media planning task for Lever Europe, which it won from Unilever s creative agencies in the summer ... s fabric cleaners, fabric conditioners and dishwasher categories across Europe. Initiative ...

Roose launches debut spot for Kleenex brand

. People have been querying SCA s commitment to growing brands in Europe. This activity alone should ...

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