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Leo Burnett beats Dorland to pounds 2m John West account

London office will help to co-ordinate the brand across Europe, according to Ian Meadows, UK seafood director at Heinz. The UK and France are the biggest seafood markets for Heinz in Europe. John ...

Budweiser sells France ’98 sites

-Shock watch - is a blow to Europe s ad industry, which believes the Loi Evin will be harder to destroy ...

AA urges the EU to relax ad bans

decisions could sound the death knell for some of Europe s most controversial advertising bans....decisions could sound the death knell for some of Europe s most controversial advertising bans ... to be exempted from a Europe-wide tobacco ad ban for at least six years. It is part of a possible deal ... it has resulted in huge losses for the media industry in France and the rest of Europe without any ...

HOTLINE

director of Zenith Media Europe, will play an important role in Zenith s financial future after ...

REVIEW: Marketing and advertising news in the week’s press

of communications for Europe, Africa, the Middle East and Asia. Jacobson, who was previously Digital s UK ...

Ingram takes top BBDO Euro role

, Coca-Cola s former worldwide director of advertising, who became president of BBDO Europe ...

INTERNATIONAL: SPONSORED BY MOTHER TONGUE WRITERS - Will reformers or traditionalists win the battle for Ferrero?/Michele Martin assesses if Ferrero is ready to take a fresh look at marketing

, Kinder Surprise, Nutella and Ferrero Rocher, is one of Europe s five biggest advertisers - and yet ...

Euro RSCG unveils film for RX bourbon

to break the rules, just bend them. The ad is on test in Eastern Europe and may be aired in the UK ...

REVIEW: Marketing and advertising news in the week’s press

advertising director. Quinn will oversee the pounds 300 million ad budget across Europe. He replaces Neil ...

Ferrero starts pounds 200m Euro review

unifying its massive pounds 200 million spend around Europe....The future of one of the UK s most famous TV commercials, Ferrero Rocher s ambassador s party , is in doubt after it emerged that the Italian chocolate company has begun talks with agency networks about unifying its massive pounds 200 million spend around Europe. Brian Olivares, the director ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.