CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)
05 Dec 1997 | by GRAHAM KING, creative director at Marke
detailing BA services out of Scotland, Northern England and Europe, plus a supporting item ...
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REVIEW: Marketing and advertising news in the week’s press ..
12 Dec 1997 | by KAREN YATES
should be quoted inclusive of air taxes. - General release Umbro Europe has signed Alan Shearer ...
Flextech to launch UK home-shopping service on cable TV
24 Oct 1997 | by CLAIRE BEALE
. The company tested HSN Direct in Europe earlier this year using downtime on Flextech channels to sell US ... to offer viewers in the UK and the rest of Europe a local service. There are plans ...
Bates secures pounds 8m Europcar business after five-way pitch
10 Oct 1997 | by EMMA HALL
cut-throat car rental market across Europe....Europcar Interrent has given the Bates network the task of raising its profile in the increasingly cut-throat car rental market across Europe. The company is reported to be backing its ... into outdoor, particularly airport sites. Bates takes on the business at a time when Europe s major car ...
REVIEW: Marketing and advertising news in the week’s press ..
03 Oct 1997 | by MAIRI CLARK
Management Group. Todd, IMG s director of operations for Europe, Africa and the Middle East, will head Nike...Nike has poached Ian Todd, the joint number two at the sports marketing agency, the International Management Group. Todd, IMG s director of operations for Europe, Africa and the Middle East ... at Walkers Snack Foods this week. Martin Glenn, commercial vice-president Europe, will manage the role ...
FASHION REPORT: New members of the fashion club - TV stations, premium beers and even road-digger brands are jumping on the fashion merchandising bandwagon, Nicole Dickenson reports
19 Sep 1997 | by NICOLE DICKENSON
MTV viewers want, what they really, really want. Focus group research across Europe into the sort ... countries. Julia Sadd, head of licensing and merchandising at MTV Networks Europe, says it was important ... trends across Europe, she says. Demand for MTV clothing has been strong. Turnover was faster ...
Twivy and Ashton plan virtual shop
08 Aug 1997 | by JOHN TYLEE
Group Europe and the one-time marketing director of Nike Europe, and Mark Tomblin, the former ...
REVIEW: Marketing and Advertising news in the week’s press
08 Aug 1997 | by ELEANOR TRICKETT
and will also appear on its range of leisurewear. - General release Mike Jarvis, Gateway 2000 Europe ...
HOTLINE
18 Jul 1997 | by CLAIRE BEALE
Europe bosses. Y s ad parodied the film, the Italian Job, but sources say the idea bombed in research...Young s UK Ford account by presenting a campaign idea for the recently launched Ka to Ford Europe bosses. Y s ad parodied the film, the Italian Job, but sources say the idea bombed in research ... of sales in Europe for NBC, left the com-pany suddenly this week, and has been replaced by Margaret ...
REVIEW: Marketing and advertising news in the week’s press
20 Jun 1997 | by HARRIET GREEN
Ford marketing for Europe. He will report to Massimo Ghenzer, the company s executive director...over Ford marketing for Europe. He will report to Massimo Ghenzer, the company s executive director ... divisions and licensees in Europe, the Middle East and the Asia Pacific region. Zenith will not work ... . The collection will be available in stores throughout Europe and will eventually include clothes and toiletries ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
