REVIEW: Marketing and advertising news in the week’s press ..
24 Oct 1997 | by Our Parliamentary correspondent
Business has won the pounds 10 million pan-European media account for Apple Computer Europe following a ...
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NBC and Dow Jones venture to establish global media force
12 Dec 1997 | by KAREN YATES
Street Journal, European Business News and Asian Business News. In Europe, CNBC Europe and EBN ...
REVIEW: Marketing and advertising news in the week’s press ..
03 Oct 1997 | by MAIRI CLARK
Management Group. Todd, IMG s director of operations for Europe, Africa and the Middle East, will head Nike...Nike has poached Ian Todd, the joint number two at the sports marketing agency, the International Management Group. Todd, IMG s director of operations for Europe, Africa and the Middle East ... at Walkers Snack Foods this week. Martin Glenn, commercial vice-president Europe, will manage the role ...
Apple Computer to hold media pitches for pounds 10m Euro task
19 Sep 1997 | by KAREN YATES
Apple Computer Europe is to hold pitches for its pounds 10 million pan-European media account...Apple Computer Europe is to hold pitches for its pounds 10 million pan-European media account ... the network taking on Apple across Europe. The agencies on the original list - including Bartle Bogle ... communications manager for Apple Europe, said. Bruce Haines, the chief executive of Leagas Delaney, said ...
THE VIRTUES OF VIRTUAL ADS - Imagine, it’s extra time in the Cup Final and the atmosphere is tense. Would TV viewers really appreciate the sight of spinning logos in the goalmouth? Meg Carter assesses the impact of virtual advertising
05 Sep 1997 | by MEG CARTER
Europe and Kahlua in the US, for example. Virtual advertising also offers the chance to overcome ... Avnon, executive vice-president of SciDel Europe, insists. In fact, the technology can help clean up ... , an Israeli-based company with offices in Europe and the US. L-VIS is a US system developed ...
Private View by Mark Roalfe
11 Jul 1997 | by MARK ROALFE, joint creative director of
. It s great to see that the long copy ad is not dead. Ford Europe Project: Ford Puma Clients ...
APL wins Compaq brand from Bates
06 Jun 1997 | by HARRIET GREEN
computers from Bates Europe, leaving the Bates network vulnerable as it prepares to demerge from its...computers from Bates Europe, leaving the Bates network vulnerable as it prepares to demerge from its ... in Europe, the Middle East and Africa, APL in North America, the Euro RSCG Ball Partnership in Asia ... will be the lead agency on the business across Europe, said: We are obviously delighted the significant changes ...
COUNTRY PROFILES - From Egyptian soap-operas to the heavy censorship of Saudi Arabia, Middle Eastern media vary dramatically from nation to nation, Steve Shipside says
06 Jun 1997 | by STEVE SHIPSIDE
. Ironically, some of these are funded by Saudi money, but based in Europe (ART is based in Cyprus, MBC ... , MBC and ART (a Europe-based Saudi station), plus Orbit. This satellite presence encourages ... to extend across Europe. A study conducted across the entire Middle Eastern region by the Pan Arabic ...
Review: Marketing and advertising news in the week’s press ..
16 May 1997 | by JOHN TYLEE
Nigel Turner, who is promoted to vice-president, marketing, for Europe. - Marketing Week ...
SMI adds pounds 8m media in Olivetti restructure
02 May 1997 | by CLAIRE BEALE
released. CIA won the Olivetti media account across Europe in 1995, with SMI picking up ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
