05 Dec 1997
| by GRAHAM KING, creative director at Marke
detailing BA services out
of Scotland, Northern England and Europe, plus a supporting item ...
21 Nov 1997
| by HARRIET GREEN
the corporate identity, with
OgilvyOne adapting HHCL s campaign across Europe.
Barbara Cassani, chief ...
doesn t have
a marketer, so we did all the research around Europe to find where the
marketing gap ...
14 Nov 1997
| by HARRIET GREEN
. The campaign is part of a Europe-wide
Adidas push targeting major cities and features sports stars ...
31 Oct 1997
| by ALASDAIR REID
Chart Show, is also to
sponsor ITV s coverage of the MTV Europe Awards on 8 November, and a
one ...
and Laser Sales, on behalf of ITV
Sponsorship.
J. Walter Thompson Europe has landed the pan ...
countries, including Russia, and in central and eastern
Europe and Scandinavia. The account will be run ...
24 Oct 1997
| by PIPPA CONSIDINE
is specifically aimed at frequent business travellers
making short-haul hops in Europe. Although it has seen its ...
director
Peter Moore, attempting to reflect BM s new positioning as the airline
for Europe ...
24 Oct 1997
| by BELINDA ARCHER
market have
geographical weaknesses. The FT, for example, has Europe sewn up but
lacks real strength ...
. The
International Herald Tribune is also primarily a read for the ex-pat
American in Europe.
CNN is one ...
17 Oct 1997
| by JOHN TYLEE
Young s and Ainslie s scotch whisky brands in
Europe and changing distribution for Gilbey s gin in Belgium and
Luxembourg.
Orange, the mobile phone company, is talking to agencies about a
relationship marketing campaign for its loyalty card. Orange s ad
agency, WCRS, is handling the above ...
10 Oct 1997
| by JOHN TYLEE
Channel broadcasts from midday to midnight to the UK,
Scandinavia, Holland, Central and Eastern Europe ...
03 Oct 1997
| by KAREN YATES
.
Directed by Erick Ifergan of Tony Kaye Films, the spot breaks in Europe
on 7 October, showing in the UK ...
26 Sep 1997
| by ANDY FRY
across
Europe and is itself an example of brand extension. The logical
starting point is to look ...
.
According to Clements, there are television screens broadcasting EBN,
copies of the WSJ Europe, Dow Jones ...
,000 in Europe, the
Middle East and Africa, is now published from London where it has a
staff of 30 ...