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CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

detailing BA services out of Scotland, Northern England and Europe, plus a supporting item ...

Four to launch BA’s cut-price service

the corporate identity, with OgilvyOne adapting HHCL s campaign across Europe. Barbara Cassani, chief ... doesn t have a marketer, so we did all the research around Europe to find where the marketing gap ...

Adidas reveals superhero tube spot

. The campaign is part of a Europe-wide Adidas push targeting major cities and features sports stars ...

FOR THE RECORD

Chart Show, is also to sponsor ITV s coverage of the MTV Europe Awards on 8 November, and a one ... and Laser Sales, on behalf of ITV Sponsorship. J. Walter Thompson Europe has landed the pan ... countries, including Russia, and in central and eastern Europe and Scandinavia. The account will be run ...

INTERNATIONAL BUSINESS MEDIA: INFLIGHT MAGAZINES GO BUSINESS CLASS - Business travellers trapped in the air are now aggressively targeted by inflight magazines. But do they read them? By Pippa Considine

is specifically aimed at frequent business travellers making short-haul hops in Europe. Although it has seen its ... director Peter Moore, attempting to reflect BM s new positioning as the airline for Europe ...

INTERNATIONAL BUSINESS MEDIA: THE ’CORPORATE NATION’ AND HOW TO CONQUER IT. Belinda Archer examines the media catering for busy international business people who need information about their destinations

market have geographical weaknesses. The FT, for example, has Europe sewn up but lacks real strength ... . The International Herald Tribune is also primarily a read for the ex-pat American in Europe. CNN is one ...

HOTLINE

Young s and Ainslie s scotch whisky brands in Europe and changing distribution for Gilbey s gin in Belgium and Luxembourg. Orange, the mobile phone company, is talking to agencies about a relationship marketing campaign for its loyalty card. Orange s ad agency, WCRS, is handling the above ...

The Travel Channel to boost image with help from McCanns

Channel broadcasts from midday to midnight to the UK, Scandinavia, Holland, Central and Eastern Europe ...

Saatchis unveils Delta branding first

. Directed by Erick Ifergan of Tony Kaye Films, the spot breaks in Europe on 7 October, showing in the UK ...

of Europe’s key international players

across Europe and is itself an example of brand extension. The logical starting point is to look ... . According to Clements, there are television screens broadcasting EBN, copies of the WSJ Europe, Dow Jones ... ,000 in Europe, the Middle East and Africa, is now published from London where it has a staff of 30 ...

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