REVIEW: Marketing and advertising news in the week’s press
30 Oct 1998 | by JOHN TYLEE
in the UK but is looking to expand into Europe with a coherent media strategy. It is understood to have ...
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LIVE ISSUE/TEQUILA PAYNE STRACEY: TBWA declares global ambitions with DM merger - Tequila Payne Stracey will experience little teething trouble, Claire Cozens says
04 Dec 1998 | by CLAIRE COZENS
to acquire agencies in a further eight. It is represented in Eastern Europe, Africa, Asia and the US ...
DIRECT MARKETING: DM Agency Performance League - Despite some good individual results, operating profits are down throughout the industry, concludes this year’s WKS league table. Below, Robert Dwek examines the big issues facing direct marketing a
30 Oct 1998 | by ROBERT DWEK
and flexibility to meet the particular demands of the UK and Europe, but assuming they can, they would pose a ...
CAMPAIGNDIRECT: WCJ brings new skills to UK management as it starts afresh - Eleanor Trickett finds out what the worldwide boss of WCJ, Jay Bingle, plans to do after recent ’churning’
23 Oct 1998 | by ELEANOR TRICKETT
manager from client services director, and David Butter, the vice-president of WCJ Europe, who operated ...
HOTLINE
02 Oct 1998 | by CLAIRE BEALE
London agency. Derek Bowden, chairman of Saatchis in Europe, Africa and the Middle East, said they were
DIRECT NEWS: Craik Jones introduces Land Rover’s latest Discovery
02 Oct 1998 | by HARRIET GREEN
The new Land Rover Discovery, due to be unveiled at next week s Paris Motor Show, is being launched through a direct marketing campaign by Craik Jones. The campaign, running in markets including South Africa, Australia, Japan and across Europe, features a mailing containing a 12-page ...
HOTLINE
04 Sep 1998 | by MAIRI CLARK
s Pedigree Europe business, died suddenly of a heart attack in April. Those interested in attending ...
Ogilvy beats Grey to SmithKline’s pounds 20m nicotine patch task
24 Jul 1998 | by HARRIET GREEN
of the Continent later in the year. SKB is launching Nicoderm in Europe following its successful ...
DIRECT NEWS: Germany told to reform DM rules
24 Jul 1998 | by JOHN TYLEE
of toys. Representatives of Europe s toy manufacturers have complained to the European Ombudsman ...
REVIEW: Marketing and advertising news in this week’s press
24 Jul 1998 | by JOHN TYLEE
s ruling banned stores from buying goods outside Europe to sell at a discount without the manufacturers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
