MindShare has succeeded in recouping the Ford European media planning task after several months of confusion over which media agency was handling the business. MindShare, which is the incumbent on the Ford media buying account across Europe, has been battling to retain the media planning business ...
at a time when pen manufacturers were popping up all over Europe following the invention of the ball ... for 45 per cent of income, with Europe providing 34 per cent. Bich adds: We chose TBWA because ...
to agency life as chairman of FCB Europe. Fisher s appointment to the #90,000-a-year job is expected ...
. The takeover - described by John Wren, Omnicom s chief executive, as a major strategic initiative in Europe ...
be expanded to include new business. At the Marketing Store, he ran the McDonald s business across Europe ...
reasonable springboard into Europe, it remains too weak in the US. Burnett will undoubtedly help ...
takes the chairman s title from Jeff Fergus, who will continue as chief executive of Burnett in Europe ...
America and parts of Europe. It is also seeking an agency which reveres long-term relationships, rather ... in Europe - it still only has a handful of agencies - is not fast enough given the pace of other mergers ...
Strauss Europe, Middle East and Africa, has been appointed vice-president of global marketing. Ruff ...
to disappear throughout Europe, should also end here by July 2000 thanks to a second sting in the tail ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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