EDITORIAL: Dentsu aims to boost US appeal through Burnett
18 Dec 1998 | by STEFANO HATFIELD
reasonable springboard into Europe, it remains too weak in the US. Burnett will undoubtedly help ...
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GLOBAL BRIEF: Bic to underline its world fame - Mairi Clark looks over the manufacturer’s plans for a global branding campaign
18 Dec 1998 | by MAIRI CLARK
at a time when pen manufacturers were popping up all over Europe following the invention of the ball ... for 45 per cent of income, with Europe providing 34 per cent. Bich adds: We chose TBWA because ...
LIVE ISSUE/DENTSU: Dentsu and Burnett appear to be a perfect match They could both gain from a merger. So why are they waiting, Karen Yates asks?
18 Dec 1998 | by KAREN YATES
America and parts of Europe. It is also seeking an agency which reveres long-term relationships, rather ... in Europe - it still only has a handful of agencies - is not fast enough given the pace of other mergers ...
Dentsu to acquire holding in Burnett
11 Dec 1998 | by KAREN YATES
and parts of Europe. Both sides confirmed there would be no merger between the companies ... and diversification drive, Jeff Fergus, Burnett s group president for Europe, Middle East, Africa and Asia ...
REVIEW: Marketing and advertising news in the week’s press
27 Nov 1998 | by JOHN TYLEE
with Carat in the UK and Optimum Media Direction in continental Europe come close to expiry. The account...Eurotunnel is reviewing its pan-European media buying arrangements as its existing contracts with Carat in the UK and Optimum Media Direction in continental Europe come close to expiry. The account is said to be worth pounds 8 million, with pounds 3 million of that being spent in the UK. - Marketing ...
SCA puts pounds 20m Libresse creative account up for review
27 Nov 1998 | by CLAIRE COZENS
for Bodyform and is one of SCA s biggest brands in Europe. Bodyform, which is handled by Roose s Swedish ... which countries would be involved but it is thought to include most of Europe. Last month ...
Agencies line up to pitch for Kimberly-Clark below-the-line accounts
27 Nov 1998 | by HARRIET GREEN
forced into a wholesale marketing and advertising review by declining sales across Europe, although ...
CAMPAIGN MEDIA AWARDS 1998: The Channel 4 Award - Best Use of Television and/or Cinema - Brita
27 Nov 1998
Product: Polaroid film and cameras Marketing Director, Europe: Peter Brown. ...
CAMPAIGN INTERACTIVE: BEHIND THE HYPE/PROCTER & GAMBLE - P&G looks beyond banner ads to boost its web presence. The company is emerging as something of a leader as advertising on the net matures. By Alasdair Reid
27 Nov 1998 | by ALASDAIR REID
-ordinated in Europe by Euro RSCG and specialist agencies. Under this regrouping, brands could be presented ...
REVIEW: Marketing and advertising news in the week’s press
06 Nov 1998 | by MICHELE MARTIN
it is sold under the Ulay names plus Oil of Olaz in various parts of Europe and Oil of Ulan in Asia ... , for Europe, Africa, Asia and Australasia. CampaignLive. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
