Government reinvestigates COI’s role
04 Dec 1998 | by OUR PARLIAMENTARY CORRESPONDENT
of FCB Europe. The Cabinet Office is believed to have excluded from the five-strong shortlist ...
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Axa hands LVB task of pooling data for insurer’s UK brands
04 Dec 1998 | by ELEANOR TRICKETT
Axa, Europe s second-largest insurance company, has appointed LVB Draft Worldwide to create a...Axa, Europe s second-largest insurance company, has appointed LVB Draft Worldwide to create a single customer database across all its UK brands. The company recently acquired three smaller ... . It also owns major subsidiaries in Europe, the US and Australia. ...
CAMPAIGN MEDIA AWARDS 1998: Best International Campaign - Polaroid, live for the moment
27 Nov 1998
Polaroid, live for the moment The campaign, designed to position Polaroid as a social lubricant , has been implemented in 19 countries across Europe. The media strategy identified ideal ... Marketing Director, Europe: Peter Brown COMMENDATION Title: Financial Times Media ...
Saatchis beats JWT to retain pan-Euro Visa task
20 Nov 1998 | by CLAIRE COZENS
above- and below-the-line campaign for Visa to run across Europe next year. Derek Bowden, chairman of Saatchis across Europe, said: We are thrilled. It s been a challenging six months ... in Europe from its rivals, Mastercard and American Express. Pitching agencies were asked to present ideas ...
HPT prises Bloomberg task from CDP
20 Nov 1998 | by HARRIET GREEN
and magazines. Although the company is US-based, its presence in Europe and the UK has been growing ...
REVIEW: Marketing and advertising news in the week’s press
30 Oct 1998 | by JOHN TYLEE
in the UK but is looking to expand into Europe with a coherent media strategy. It is understood to have ...
REVIEW: Marketing and advertising news in the week’s press
23 Oct 1998 | by HARRIET GREEN
in Europe and the US, although it acknowledged a downturn in business in these territories could ... rates. Sales in continental Europe increased 25 per cent to pounds 88.2 million. Financial Times ...
HOTLINE
02 Oct 1998 | by CLAIRE BEALE
London agency. Derek Bowden, chairman of Saatchis in Europe, Africa and the Middle East, said they were
Campaign Report - European Media - EU rules around the corner - Stephen Groom examines the range of draft EU documents on telecoms and media which, once they have been finalised, will impact on the switch from analogue to digital TV, media ownership and c
25 Sep 1998 | by STEPHEN GROOM
signatures to apply across Europe. Electronic signature certificates would be at the core of the new regime ... competition that will inevitably flow from the EU legislation that is already breaking up Europe s remaining ... helpfully from the point of view of achieving a level playing- and policing field across Europe ...
PRIVATE VIEW
25 Sep 1998 | by BILLY MAWHINNEY, a creative director at
: Air Canada Client: Natalie Chaurette, manager of advertising and promotions, Europe and Asia ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
