REVIEW: Marketing and advertising news in the week’s press
18 Dec 1998 | by CLAIRE BEALE
Strauss Europe, Middle East and Africa, has been appointed vice-president of global marketing. Ruff ...
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One Four One recruits two to help boost UK business
18 Dec 1998 | by CLARE COZENS
be expanded to include new business. At the Marketing Store, he ran the McDonald s business across Europe ...
Carat lands Kellogg’s Euro work
11 Dec 1998 | by CLAIRE BEALE
the account in Germany, Austria, Switzerland and Eastern Europe, and is pitching against MindShare ... . The business has been accommodated in a special dedicated unit, Kellogg Europe Media, run by MindShare. However, Kellogg Europe s new chief, Jean-Louis Gourbin, is said to be unhappy with MindShare ...
Barilla drops Grey from $90m global rosta
11 Dec 1998
-Pacific out of its New York office and co-ordinated Europe through its Dusseldorf office. Young & Rubicam ...
Barilla drops Grey from $90m global rosta
11 Dec 1998
-Pacific out of its New York office and co-ordinated Europe through its Dusseldorf office. Young & Rubicam ...
REVIEW: Marketing and advertising news in the week’s press
04 Dec 1998
. - CampaignLive Michael Quilty, managing director of MindShare Europe, has left the company. Quilty, who ...
THE BOARDROOM PLAYERS - NIGEL CLARE - One of eight category leaders reporting to Heinz group chief executive Bill Johnson, Nigel Clare is looking for the ketchup equivalent of ’Beanz Meanz Heinz’
04 Dec 1998 | by AMANDA HALL
bring in revenues of dollars 1 billion to the corporate coffers and include some of Europe s best ... these household staples to consumers across Europe. Advertising, he says, is fundamental to the business ...
HOTLINE
27 Nov 1998 | by EMMA HALL
beef will once again be sold in Europe following this week s vote to lift the two-year export ban...The Meat and Livestock Commission is considering an advertising campaign for spring, when British beef will once again be sold in Europe following this week s vote to lift the two-year export ban. In the meantime, the MLC is concentrating on maintaining its relationship with overseas ...
REVIEW: Marketing and advertising news in the week’s press
27 Nov 1998 | by JOHN TYLEE
with Carat in the UK and Optimum Media Direction in continental Europe come close to expiry. The account...Eurotunnel is reviewing its pan-European media buying arrangements as its existing contracts with Carat in the UK and Optimum Media Direction in continental Europe come close to expiry. The account is said to be worth pounds 8 million, with pounds 3 million of that being spent in the UK. - Marketing ...
PRIVATE VIEW
20 Nov 1998 | by LARRY BARKER, creative director of BMP
LEE HOSIER EUROPE Project: Pretty Polly Niks Client: Brian Duffy, vice-president Brief: Niks ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
