REVIEW: Marketing and advertising news in the week’s press
18 Dec 1998 | by CLAIRE BEALE
Strauss Europe, Middle East and Africa, has been appointed vice-president of global marketing. Ruff ...
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COI picks Fisher as chief executive
18 Dec 1998 | by Our Parliamentary correspondent
to agency life as chairman of FCB Europe. Fisher s appointment to the #90,000-a-year job is expected ...
Leagas Delaney wins Game Boy task
04 Dec 1998 | by FRANCESCA NEWLAND
Nintendo has extended its relationship with Leagas Delaney in Europe, appointing the agency...Nintendo has extended its relationship with Leagas Delaney in Europe, appointing the agency to the launch account for its Game Boy Color in the UK, Germany and France. Game Boy, Nintendo s hand-held computer games system, has previously been handled by Young s German division and into Leagas Delaney ...
INTERNATIONAL: MEDIUM OF THE MONTH - EuroNews revamped its design and content to handle future TV challenges, Martin Schrey says
04 Dec 1998 | by MARTIN SCHREY, the head of media at Mic
British homes can receive it. But across Europe, EuroNews is available in more than 94 million homes ... business people. Its positioning as Europe s own news channel is supported by the fact ... . National TV will remain the essential medium across Europe for mass brands, although pan-European TV ...
HOTLINE
04 Dec 1998 | by JOHN TYLEE
contract for 1999 with the client. Carat Europe has also denied that its VW account is in trouble ...
REVIEW: Marketing and advertising news in the week’s press
27 Nov 1998 | by JOHN TYLEE
with Carat in the UK and Optimum Media Direction in continental Europe come close to expiry. The account...Eurotunnel is reviewing its pan-European media buying arrangements as its existing contracts with Carat in the UK and Optimum Media Direction in continental Europe come close to expiry. The account is said to be worth pounds 8 million, with pounds 3 million of that being spent in the UK. - Marketing ...
CAMPAIGN MEDIA AWARDS 1998: The Channel 4 Award - Best Use of Television and/or Cinema - Brita
27 Nov 1998
Product: Polaroid film and cameras Marketing Director, Europe: Peter Brown. ...
HPT prises Bloomberg task from CDP
20 Nov 1998 | by HARRIET GREEN
and magazines. Although the company is US-based, its presence in Europe and the UK has been growing ...
CAMPAIGN CRAFT: Rupert Sanders quits Tony Kaye for place on Outsider directors’ roster
13 Nov 1998 | by EMMA HALL
in cinemas and on television throughout Europe. He also made an acclaimed commercial for the high ...
INTERNATIONAL: MEDIA GIANTS
06 Nov 1998 | by ALASDAIR REID
MTV Europe: 77 million homes across 43 territories, including most of Europe, South Africa, parts ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
