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APL and Initiative net Timberland account

Timberland, the outdoor shoes and clothing company, has appointed Ammirati Puris Lintas to handle its integrated advertising account. APL won the business, estimated to be worth between #3 million and #5 million across Europe, in a pitch against Lowe s global agency. Meanwhile ...

REVIEW: Marketing and advertising news in the week’s press

in Europe and the US, although it acknowledged a downturn in business in these territories could ... rates. Sales in continental Europe increased 25 per cent to pounds 88.2 million. Financial Times ...

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London agency. Derek Bowden, chairman of Saatchis in Europe, Africa and the Middle East, said they were

REVIEW: Marketing and advertising news in the week’s press

for Frito-Lay Europe, takes over from Tony Illsley who left the company four weeks ago to become chief...Martin Glenn, the vice-president of marketing at Walkers Snack Foods UK, has been promoted to president and chief-executive officer of the PepsiCo-owned company. Glenn, who was also commercial director for Frito-Lay Europe, takes over from Tony Illsley who left the company four weeks ago ...

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s Pedigree Europe business, died suddenly of a heart attack in April. Those interested in attending ...

COMPUTER REPORT: The Web Insiders - Four of the biggest online computer spenders discuss their strategy and offer insights into the potential of net advertising. By Robert Dwek

for Europe. Online work is handled by a US agency, New York-based Organic Media, but it may ... the internet: dollars 6 million a day worldwide and dollars 1 million a day in Europe. Dell s European ...

TV TIE-UPS IN THE DIGITAL AGE - With digital TV on course to create a flood of channels, Meg Carter looks at how ad agencies could use this opportunity to fund the production of entire TV shows as a branding exercise

belief it will become more commonplace. The opportunities are fairly limited in Europe because ...

REVIEW: Marketing and advertising news in the week’s press

airport setting. The dollars 10 million campaign will run across Europe, breaking in the UK on 7 ...

HOTLINE

s recent loss of lead status on the Ford of Europe account. Cable s first daily TV channel ...

REVIEW

in Europe. He takes over from Jorg Tappe, who left to join the Omnicom-owned BBDO Group as new ...

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