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REVIEW: Marketing and advertising news in the week’s press

it is sold under the Ulay names plus Oil of Olaz in various parts of Europe and Oil of Ulan in Asia ... , for Europe, Africa, Asia and Australasia. CampaignLive. ...

REVIEW: Marketing and advertising news in the week’s press

in Europe and the US, although it acknowledged a downturn in business in these territories could ... rates. Sales in continental Europe increased 25 per cent to pounds 88.2 million. Financial Times ...

REVIEW: Marketing and advertising news in the week’s press

for Frito-Lay Europe, takes over from Tony Illsley who left the company four weeks ago to become chief...Martin Glenn, the vice-president of marketing at Walkers Snack Foods UK, has been promoted to president and chief-executive officer of the PepsiCo-owned company. Glenn, who was also commercial director for Frito-Lay Europe, takes over from Tony Illsley who left the company four weeks ago ...

Campaign Report - European Media - EU rules around the corner - Stephen Groom examines the range of draft EU documents on telecoms and media which, once they have been finalised, will impact on the switch from analogue to digital TV, media ownership and c

signatures to apply across Europe. Electronic signature certificates would be at the core of the new regime ... competition that will inevitably flow from the EU legislation that is already breaking up Europe s remaining ... helpfully from the point of view of achieving a level playing- and policing field across Europe ...

COMPUTER REPORT: The Web Insiders - Four of the biggest online computer spenders discuss their strategy and offer insights into the potential of net advertising. By Robert Dwek

for Europe. Online work is handled by a US agency, New York-based Organic Media, but it may ... the internet: dollars 6 million a day worldwide and dollars 1 million a day in Europe. Dell s European ...

OgilvyOne launches campaign to boost IBM’s e-mail trade

giant s e-mail business among hoteliers in Europe....OgilvyOne has unveiled a new direct mail campaign for IBM which is aimed at boosting the computer giant s e-mail business among hoteliers in Europe. IBM s e-business solutions claims to offer the hotel industry a secure package for companies doing business over the internet ...

Playstation film aims at broad target group

and will run in both targeted and prime-time television slots across Europe as well as in cinemas ... and MindShare in Europe. TBWA s creative director, Trevor Beattie, said: This is a seminal Playstation ... ten million units across Europe with more than 2.5 million sold in the UK alone. It took two years ...

Oracle pools pounds 20m non-US advertising into DDB’s network

Europe, the Middle East and Africa over the coming year. BMP DDB will take over the account ...

REVIEW: Marketing and advertising news in the wek’s press

, responsible for the launch of Polo jeans in Europe. Before that he worked for Levi Strauss s current ...

REVIEW: Marketing and advertising news in this week’s press

s ruling banned stores from buying goods outside Europe to sell at a discount without the manufacturers ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.