OPINION: When invading America do as the Americans do
30 Jan 1998 | by DOMINIC MILLS
of would-be empire-builders from Europe....America - like the past - is another country. They do things differently there. Particularly in the way US advertisers and their agencies build and bond their relationships to the bewilderment of would-be empire-builders from Europe. First it was Maurice Levy, the Publicis chairman, who ...



