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Carlsberg launches 'Probably the best tap in the world' website

- Carlsberg has launched a new promotional website supported by a Europe-wide TV commercial....- Carlsberg has launched a new promotional website supported by a Europe-wide TV commercial. The 30-second commercial will be shown across Europe on MTV this autumn and also features on the website. It features specially-created 3D animated images that combine to form a fast-moving virtual trip. The ad ...

Carlsberg launches 'Probably the best tap in the world' website

- Carlsberg has launched a new promotional website supported by a Europe-wide TV commercial....- Carlsberg has launched a new promotional website supported by a Europe-wide TV commercial. The 30-second commercial will be shown across Europe on MTV this autumn and also features on the website. It features specially-created 3D animated images that combine to form a fast-moving virtual trip. The ad ...

NMTV names BMP Interaction for online campaign

.silicon.com. It was launched in June and claims to be the first European internet-based TV network for Europe ...

NMTV names BMP Interaction for online campaign

.silicon.com. It was launched in June and claims to be the first European internet-based TV network for Europe ...

Sega appoints new UK marketing director

- Sega Europe has appointed Giles Thomas from MTV as its new UK marketing director in advance...- Sega Europe has appointed Giles Thomas from MTV as its new UK marketing director in advance of the launch of the company s new games console, Dreamcast, which is set to launch in September 1999. Thomas has been poached from MTV Networks Europe where he was UK head of marketing. He previously worked ...

Sega appoints new UK marketing director

- Sega Europe has appointed Giles Thomas from MTV as its new UK marketing director in advance...- Sega Europe has appointed Giles Thomas from MTV as its new UK marketing director in advance of the launch of the company s new games console, Dreamcast, which is set to launch in September 1999. Thomas has been poached from MTV Networks Europe where he was UK head of marketing. He previously worked ...

Birchall argues, media owners in Europe would still be wise to concentrate on improving their offering

to be the case, how far behind will Europe be, or indeed, how far behind is a world economic crisis?...to be the case, how far behind will Europe be, or indeed, how far behind is a world economic crisis ... positions. It is not just Murdoch who sees the important stage as the World and not Europe; and we ...

Campaign Report - European Media - The pan-European magazine - Europe is proving something of a

Given the tidal wave of TV across Europe, magazines are still managing an impressive showing...Given the tidal wave of TV across Europe, magazines are still managing an impressive showing ... Europe, and his appearance on the Czech magazine, Story, was enough to raise its flagging circulation ... in Eastern Europe - considers that the kind of close ties which helped solve this problem are very ...

Campaign Report - European Media - Digital winners and losers - With MTV and now Eurosport offering distinct regional services, will digital TV further hasten pan-European broadcasting’s demise?

seems a modest level of multichannel television to Europe, via cable in some markets and direct...that introduced what now seems a modest level of multichannel television to Europe, via cable in some markets ... be a dozen or more massive pan-European channels, networks for a United States of Europe. Everyone ... completely. Forget pan-European, the phrase these days is multi local . MTV Europe has been ...

REVIEW: Marketing and advertising news in the week’s press

for Frito-Lay Europe, takes over from Tony Illsley who left the company four weeks ago to become chief...Martin Glenn, the vice-president of marketing at Walkers Snack Foods UK, has been promoted to president and chief-executive officer of the PepsiCo-owned company. Glenn, who was also commercial director for Frito-Lay Europe, takes over from Tony Illsley who left the company four weeks ago ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.