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HOTLINE

22 Oct 1999 | by CLAIRE BEALE

them. Grey Healthcare Europe has appointed Peter Carr as its new managing director. Carr has ...

Tobacco DM wins reprieve until July 2000

15 Oct 1999 | by OUR PARLIAMENTARY CORRESPONDENT

in Britain until July 2002, when the EU directive takes effect across Europe. So will in-flight magazines ...

CAMPAIGN DIRECT: ISSUE FCB WORLDWIDE - A new world order for True North below the line/The DM operations of Bozell and FCB look likely to flourish in the merged company

08 Oct 1999 | by JIM DAVIES

in Europe and the UK? It s crucial that a coherent plan be put into action quickly. Advertising history ... . Although it is thriving in the US, FCB Direct needs to bolster its presence in the UK and Europe. Indeed ...

CAMPAIGN DIRECT: PROFILE DANIEL MOREL - Flying the flag for the Sales Machine/Euro RSCG’s Daniel Morel is quick to battle for the honour of direct marketing. Ashley Davies reports

08 Oct 1999 | by ASHLEY DAVIES

. Iain Ferguson, the chief executive, marketing services, for Europe and Morel s lieutenant ...

DIRECT MARKETING: TOP OF THE DM WORLD - Willott Kingston Smith’s league table of direct marketing agencies provides an insight into the globalisation of DM. Eleanor Trickett investigates

08 Oct 1999 | by ELEANOR TRICKETT

and last year took on WCJ s former managing director, John Shaw, to lead the acquisition trail in Europe ...

Mediapolis scoops pounds 6m KLM launch brief

24 Sep 1999 | by ASHLEY DAVIES

is likely to focus on outdoor and press. Mediapolis s brief covers Europe, for which the budget ...

Dell hires Carat and seeks ad agency

28 May 1999 | by FRANCESCA NEWLAND

and small business media account across Europe - and is now in talks with agencies about centralising...home and small business media account across Europe - and is now in talks with agencies about ... and by a number of other agencies across Europe. It is thought that Dell s vice-president of corporate ... for the centralised task. BBDO, which handles the brand advertising for Dell in the US and across Europe ...

REPORT ON GERMANY: The importance of being direct - For direct marketers, Germany is a nation of restrictive laws and suspicious consumers. So why is the discipline thriving? Robert Gray investigates

23 Apr 1999 | by ROBERT GRAY

of anywhere in Europe. Despite that, it s the largest market for direct mail in the European Union with more...of anywhere in Europe. Despite that, it s the largest market for direct mail in the European Union with more ... of the total spend monitored across Europe by the Federation of European Direct Marketing. Germany ... sizeable element in Germany, which is the largest home-shopping market in Europe. There is a long ...

DIRECT NEWS: Carlson reorganises into three units

29 Jan 1999 | by ANNA GRIFFITHS

Europe; Carlson; Smith Bundy Carlson; the internal marketing agency, Aegis; and the design shop, BBM ... things in mainland Europe this year. ...

REVIEW: Marketing and advertising news in the week’s press

08 Jan 1999 | by KAREN YATES

in the UK as it looks to strengthen its below-the-line offering across Europe. Further acquisitions ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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