17 Dec 1999
| by CAROLINE MARSHALL
, the Americans
sometimes mistakenly believe we are the United States of Europe. But
look at the positive ...
10 Dec 1999
| by LISA CAMPBELL
Well-dressed pets could become commonplace following Saatchi s appointment to the pounds 15 million Pet s Pyjamas
account.
Pet s Pyjamas is Europe s first home-shopping company for animal ...
executive of Saatchis in Europe, said: We re keen
to expand our expertise in this area and it s good ...
05 Nov 1999
| by CLAIRE BEALE
and is talking to agencies about a
creative brief as it prepares to roll out into Europe....The US menswear brand, Nautica, has appointed Optimedia to handle
its pan-European media account and is talking to agencies about a
creative brief as it prepares to roll out into Europe.
Optimedia won ...
, to promote the brand.
Mark Hammersley, the managing director of Nautica Europe, said: We were ...
05 Nov 1999
| by JOHN TYLEE
Dressmart, the online clothing store offering designer brands to
cash-rich but time-poor men, has chosen M s roster of online clients, which
includes BOL UK, the bookseller, and Lastminute.com, the booking
service.
Dressmart was launched in Sweden in April and plans to roll out across
Europe ...
15 Oct 1999
Strauss Europe
Creative Director: John Hegarty
Art Director: Ed Morris
Copywriter: James Sinclair...: Xavier Gauderlot, Levi Strauss Europe
Creative Director: John Hegarty
Art Director: Ed Morris ...
15 Oct 1999
| by CLAIRE BEALE
year.
The media review has been sparked by Tommy Hilfiger s growing presence
in Europe, after ...
30 Jul 1999
| by JOHN TYLEE
has hired Ammirati Puris Lintas Paris to create ads for the
launch of niche marques across Europe ...
23 Jul 1999
| by JOHN TYLEE
of repositioning the brand across Europe....Fruit of the Loom, the US casual clothing brand, is looking for an
agency to handle the task of repositioning the brand across Europe.
The review, handled by Agency Insights, will extend to a pan-European
media independent, culminating in a search for an above-the-line
creative agency. No budget has been ...
23 Jul 1999
| by ELEANOR TRICKETT
months. Ten-second teasers will also
run.
The film, which will also be shown on MTV Europe ...
25 Jun 1999
| by JADE GARRETT
in
Europe, but has not yet made giant inroads into the UK where it has been
available since 1996 ...