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MEDIA ANALYSIS: Brand Spend Analysis - Mum’s logged on to Iceland: how the UK supermarket is pushing its online service

In recent years, Iceland has shown itself to be a nimble and responsive player among UK supermarkets, and the launch of its internet shopping service is no exception. It is an attractive area to exploit: 5 per cent of all retail in Europe is now home-based and a potential market, worth ...

Optimedia nets pounds 4m Nautica deal

strategy in preparation for a pounds 4 million drive across Europe....Nautica, the US menswear brand, has asked Optimedia to devise an integrated communications strategy in preparation for a pounds 4 million drive across Europe. Optimedia s group account director Enyi Nwosu and planner/buyer Nick Greenslade will handle the account from the UK while ...

Hilfiger to appoint a single agency for European buying

Medianetwork and CDP), Carat - which handles most of the business on mainland Europe - Optimedia ...

REVIEW: Marketing and advertising news in the week’s press

Cinzano is reviewing its creative account across Europe following its acquisition by the Monaco...Cinzano is reviewing its creative account across Europe following its acquisition by the Monaco-based drinks giant, Campari International. Cinzano will be heavily marketed across Europe as it battles ... director, is being promoted to a senior role within Europe and Connors will take on responsibility ...

Real Media chief takes Lycos role

Lycos Bertelsmann with a brief to clinch e-commerce deals across Europe....Sean Lee, sales chief of web sales house Real Media, is to join the fast-growing internet portal Lycos Bertelsmann with a brief to clinch e-commerce deals across Europe. Lee will join Lycos in two weeks' time in the role of European business development director. He spent two years ...

Online share trader Schwab hands over UK task to New PHD

taken the US by storm and recently launched in Europe....that has taken the US by storm and recently launched in Europe. New PHD picked up the account ... BBDO, across Europe in June. Nick Horswell, a partner at New PHD, said: Charles Schwab ... to increase to six, and intends to have 50 outlets across Europe. Schwab launched in the UK last July ...

REVIEW: Marketing and advertising news in the week’s press

Amazon s vice-president of Europe, Simon Murdoch, has quit the online bookseller abruptly. A...Amazon s vice-president of Europe, Simon Murdoch, has quit the online bookseller abruptly. A spokeswoman said he had left to pursue other interests . Colleen Byrum, former head of customer service for Amazon in the US, has taken over as interim general manager. Marketing Barrington ...

New PHD and Carat to contest Adidas media

any pressure to move into the Carat network across Europe, he said. He added: New PHD has ...

CAMPAIGN INTERNATIONAL: WHAT’S HOT IN SOUTH AFRICA

of at least six of South Africa s top directors who have worked on great scripts from Europe s top agencies ...

HOTLINE

has hired Ammirati Puris Lintas Paris to create ads for the launch of niche marques across Europe ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.