to remove filtersInternet penetrates Europe at different rates
13 Dec 2000
- The internet is infiltrating the lives of Europeans at very different rates, according to the latest figures from MMXI Europe.
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Internet penetrates Europe at different rates
13 Dec 2000
- The internet is infiltrating the lives of Europeans at very different rates, according to the latest figures from MMXI Europe.
Y&R on alert as O&M regains lead agency role for Ford Europe
24 Nov 2000 | by JENNY WATTS
In a massive about-turn, Ford of Europe has returned lead agency status to Ogilvy & Mather just two years after it handed the bulk of its business to Young & Rubicam.
CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Paper news - Despite the gloomy prospects predicted for newspapers with the advent of the internet, the printed medium is going strong in Europe. Robert Gray reports
24 Nov 2000 | by ROBERT GRAY
For much of the 90s the future prospects for Europe s newspapers looked bleak. Circulation levels appeared to be in steady decline and there were genuine concerns that the rapid growth of the internet would lure readers away to such an extent that traditional media owners were going to see their advertising...
CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Eastern promise - Post-communist Eastern Europe has seen a boom in foreign investment in the media, but the newspaper sector has found it hard to keep up with TV. Andy Fry reports
24 Nov 2000 | by ANDY FRY
In 1990, Robert Maxwell made a double swoop on the Hungarian newspaper business - acquiring the morning paper Magyar Hirlap and 40 per cent of the evening daily Esti Hirlap. At the time, it seemed proof that the newly emerging economies of Eastern Europe were top targets for foreign investment by print...
Prudential lines up four to compete for Europe ad initiative
27 Oct 2000 | by EMMA HALL
The Prudential is looking for a pan-European agency to help spearhead its growth across the continent.
CAMPAIGN REPORT ON EUROPEAN MEDIA: Europe measures up - European media planners now have access to new research, in the form of Europe 2000. Tim Woolgar examines its appeal
29 Sep 2000 | by TIM WOOLGAR
Europe 2000, the new survey by Ipsos-RSL, arrives at a time when European advertisers and media planners, especially for broadcast media, are crying out for reliable research data.
CAMPAIGN REPORT ON EUROPEAN MEDIA: Sites on Europe - Is a pan-Euro outdoor campaign feasible, or do different markets require campaigns tailored to their particular conditions. Emma Hall investigates
29 Sep 2000 | by EMMA HALL
Levi's, Apple and Colgate do it. Even Procter & Gamble do it. But for many advertisers and media owners, it is a step too far.
CAMPAIGN REPORT ON EUROPEAN MEDIA: Sites on Europe - Is a pan-Euro outdoor campaign feasible, or do different markets require campaigns tailored to their particular conditions. Emma Hall investigates
29 Sep 2000 | by EMMA HALL
Levi's, Apple and Colgate do it. Even Procter & Gamble do it. But for many advertisers and media owners, it is a step too far.
CAMPAIGN REPORT ON EUROPEAN MEDIA: Facing the Euro challenge - Mergers and acquisitions are reshaping Europe's advertising networks, and that adds to the task of those at the helm. Campaign profiles five to watch
29 Sep 2000
HARRY REID, International President, FCB Worldwide
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
